White Paper White Paper - Tidy Up Using the Melissa Method
Tidy Up Using the Melissa Method

Each year, 25-30% of your customer data becomes stale, inaccurate, incomplete or duplicate. This causes missed opportunities, high costs and waste. It’s time to tidy up!

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White Paper White Paper - Successful Strategies to Minimize False Positives & Risk
Strategies to Minimize False Positives & Risk

Application fraud will cause more than $2.7 billion in U.S. credit card and demand deposit account (DDA) fraud losses through 2020.

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White Paper White Paper - Global Address Data Integration in SSIS
Global Address Data Integration in SSIS

Data quality is a critical step in this process – especially in terms of removing duplicate records, saving in postal, shipping and production costs, and performing effective business intelligence.

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White Paper White Paper - Tackling International Challenges MatchUp
Tackling International Challenges MatchUp

Matching customer database records from a variety of countries requires an understanding of the different formats and postal standards.

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White Paper White Paper - The Build vs. Buy Challenge
The Build vs. Buy Challenge

Download Melissa’s free white paper for guidelines and considerations to determine when data quality is best addressed in-house, or with off-the-shelf solutions, or a combination of both.

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White Paper White Paper - Better Marketing Starts with Better Data
Better Marketing Starts with Better Data

Organizations are under more pressure than ever to gain accurate contact data for their customers. Improve Data Quality for More Accurate Analysis with Alteryx and Melissa

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White Paper White Paper - Data Quality for Part Numbers
Data Quality for Part Numbers

Learn how data profiling techniques can help you discover patterns and issues with your data so you can better organize part numbers and improve the data quality of your business.

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White Paper White Paper - The Importance of Data Profiling
The Importance of Data Profiling

Data inconsistencies and problems need to be resolved before information can be effectively used in analytics, business intelligence efforts, and master data management.

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White Paper White Paper - Golden Records are Key to Solid Data Quality
Golden Records are Key to Solid Data Quality

Noted SQL Server MVP and founder/editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the “Golden Record”

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White Paper White Paper - Data Quality Uplift
Data Quality Uplift

Melissa’s new Personator solutiongoes beyond mere contact data validation to bring your data to this highest level of accuracy – a term called “data quality uplift.”

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White Paper White Paper - The 7 Cs of Data Quality
The 7 Cs of Data Quality

Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies & improve customer experience.

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White Paper White Paper - International Delivery for E-Commerce
International Delivery for E-Commerce

This white paper outlines the challenges of international data quality in terms of global shipping – and how address-based deliveries could evolve in the emerging markets.

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White Paper White Paper - A Quick, Easy Guide to Grow Your List
A Quick, Easy Guide to Grow Your List

Email marketing is a critical component of every marketing strategy. It’s direct, trackable, and can yield a much higher response rate than traditional mail or telemarketing initiatives.

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