White Papers
See our latest data quality white papers.
Tidy Up Using the Melissa Method
Each year, 25-30% of your customer data becomes stale, inaccurate, incomplete or duplicate. This causes missed opportunities, high costs and waste. It’s time to tidy up!
Download NowStrategies to Minimize False Positives & Risk
Application fraud will cause more than $2.7 billion in U.S. credit card and demand deposit account (DDA) fraud losses through 2020.
Download NowGlobal Address Data Integration in SSIS
Data quality is a critical step in this process – especially in terms of removing duplicate records, saving in postal, shipping and production costs, and performing effective business intelligence.
Download NowTackling International Challenges MatchUp
Matching customer database records from a variety of countries requires an understanding of the different formats and postal standards.
Download NowThe Build vs. Buy Challenge
Download Melissa’s free white paper for guidelines and considerations to determine when data quality is best addressed in-house, or with off-the-shelf solutions, or a combination of both.
Download NowBetter Marketing Starts with Better Data
Organizations are under more pressure than ever to gain accurate contact data for their customers. Improve Data Quality for More Accurate Analysis with Alteryx and Melissa
Download NowData Quality for Part Numbers
Learn how data profiling techniques can help you discover patterns and issues with your data so you can better organize part numbers and improve the data quality of your business.
Download NowThe Importance of Data Profiling
Data inconsistencies and problems need to be resolved before information can be effectively used in analytics, business intelligence efforts, and master data management.
Download NowGolden Records are Key to Solid Data Quality
Noted SQL Server MVP and founder/editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the “Golden Record”
Download NowData Quality Uplift
Melissa’s new Personator solutiongoes beyond mere contact data validation to bring your data to this highest level of accuracy – a term called “data quality uplift.”
Download NowThe 7 Cs of Data Quality
Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies & improve customer experience.
Download NowInternational Delivery for E-Commerce
This white paper outlines the challenges of international data quality in terms of global shipping – and how address-based deliveries could evolve in the emerging markets.
Download NowA Quick, Easy Guide to Grow Your List
Email marketing is a critical component of every marketing strategy. It’s direct, trackable, and can yield a much higher response rate than traditional mail or telemarketing initiatives.
Download Now