Name Verification

Global Name Parsing and Genderizing

Global Name is able to parse, genderize, and standardize personal names.

Recognizing over 6,000,000 last names and 4,000,000 first names across countries and languages helps to determine how a name should be parsed.

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What We Do

Global name parsing, genderizing & business name detection for clean, standardized contact records

Global Name can differentiate name formats from different countries and languages - using an Input 'Country' property if available.
Parse full names into first, middle and last names, as well as prefixes like “Dr., Herr and Monsieur" and suffixes like “Jr., Ph.D., and Segundo".
Handle name strings that include two names, such as “Mr. John and Mrs. Mary L. Jones” or "Herr Nicolas Eisenmenger & Doktor Petra Reichwein"
Flag vulgar and obvious fake names, such as “Bugs Bunny.”
Standardize names with extended and UTF-8 characters like "ΧΑΛΑΠΑΣ ΑΝΤΩΝΙΟΣ" to "Χαλαπασ Αντωνιοσ"
Assign gender based on the first name

Name Parsing

Global Name API takes full names and breaks them out into five components: Prefix, First Name, Middle Name, Surname, and Suffix. Then a gender code is applied. Multiple name formats will be parsed into a single standard format.

Gender Determination

Adds a gender code to each parsed name as F, M, or N. "James" returns "M" for male, "Cheryl" returns "F" for female, and "Chris" or "Terry" which may be male or female-returns "N" for neutral.

Business Name Parsing & Correct Casing

Detects a company name in the name field based on table words and acronyms in company names and returns them in UPPER or lower case to standardise them.

Scam Words

Flags vulgar words, fake names, and associated company words to help you screen out possible hoaxes and pranks such as Bugs Bunny as a first and last name.

Salutation Generator

Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Global Name can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personalised salutations to your direct marketing efforts can boost response rates.

New Country Input Feature

Global Name now allows users to specify a country name for more appropriate parsing of international names for a recognized country, culture and language. For example, if the United States is specified, the name “Andres MiddleName Hernandez” would identify and parse “Hernandez” as a last name. However, if Spain is the configured culture, then “MiddleName Hernandez” would be identified as the last name – a more relevant parsing for Spanish culture.

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Frequently Asked Questions

What is name verification?

Name Verification (or name validation/name analysis/name check) is the process of checking the accuracy and plausibility of names.

What are the benefits of name verification?

Personalised communication signals respect and seriousness and increases conversions
Gender determination for a correct salutation
Correction of misspelled names
Filtering of inappropriate and vulgar words and identification of incorrect entries
Labelling of company names

How does the name verification work? And how can I use it?

In general, you can say that the name check follows the following process in 6 steps:

Input: Names are checked and validated in real time. This ensures that no incorrect data enters your system.
Parse: The name is parsed into 5 components and then transferred into a standardised format.
Correction: Spelling errors are corrected and incorrect as well as vulgar names are labelled.
Gender determination: Each name is assigned a gender code.
Salutation: Customised salutations are created.
Output: You receive a valid and standardised contact data record for your database.

You have the option of defining both the assignment logic for gender determination and the format for the salutation yourself.

You can easily implement name verification via web service. You can use the solution both in real-time and in batch processing. Alternatively, you can also provide us with your file, and we will clean it up for you as a service (Service Bureau).

For which countries can I use Melissa's name verification?

Our name verification is available internationally. You can find an overview here.

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