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Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
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Global Name API takes full names and breaks them out into five components: Prefix, First Name, Middle Name, Surname, and Suffix. Then a gender code is applied. Multiple name formats will be parsed into a single standard format.
Adds a gender code to each parsed name as F, M, or N. "James" returns "M" for male, "Cheryl" returns "F" for female, and "Chris" or "Terry" which may be male or female-returns "N" for neutral.
Detects a company name in the name field based on table words and acronyms in company names and returns them in UPPER or lower case to standardise them.
Flags vulgar words, fake names, and associated company words to help you screen out possible hoaxes and pranks such as Bugs Bunny as a first and last name.
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Global Name can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personalised salutations to your direct marketing efforts can boost response rates.
Global Name now allows users to specify a country name for more appropriate parsing of international names for a recognized country, culture and language. For example, if the United States is specified, the name “Andres MiddleName Hernandez” would identify and parse “Hernandez” as a last name. However, if Spain is the configured culture, then “MiddleName Hernandez” would be identified as the last name – a more relevant parsing for Spanish culture.
Name Verification (or name validation/name analysis/name check) is the process of checking the accuracy and plausibility of names.
In general, you can say that the name check follows the following process in 6 steps:
You have the option of defining both the assignment logic for gender determination and the format for the salutation yourself.
You can easily implement name verification via web service. You can use the solution both in real-time and in batch processing. Alternatively, you can also provide us with your file, and we will clean it up for you as a service (Service Bureau).
information to reach your customers. An address verification service checks all your customer records to ensure they are correct and complete, improving data quality and saving your business time and money.
Our name verification is available internationally. You can find an overview here.
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