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Global Name API takes full names and breaks them out into five components: Prefix, First Name, Middle Name, Surname, and Suffix. Then a gender code is applied. Multiple name formats will be parsed into a single standard format.
Adds a gender code to each parsed name as F, M, or N. "James" returns "M" for male, "Cheryl" returns "F" for female, and "Chris" or "Terry" which may be male or female-returns "N" for neutral.
Detects a company name in the name field based on table words and acronyms in company names and returns them in UPPER or lower case to standardise them.
Flags vulgar words, fake names, and associated company words to help you screen out possible hoaxes and pranks such as Bugs Bunny as a first and last name.
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Global Name can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personalised salutations to your direct marketing efforts can boost response rates.
Global Name now allows users to specify a country name for more appropriate parsing of international names for a recognized country, culture and language. For example, if the United States is specified, the name “Andres MiddleName Hernandez” would identify and parse “Hernandez” as a last name. However, if Spain is the configured culture, then “MiddleName Hernandez” would be identified as the last name – a more relevant parsing for Spanish culture.
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