The challenges of international data quality in Global E-Commerce
Global e-Commerce sales are increasing 17% annually, according to eMarketer—outpacing e-commerce sales in the U.S. alone. The growth in online retail sales in markets like Western Europe, Asia and Latin America is expected to keep surpassing U.S. growth. This market shift has brought to light the failings and costs of international address data quality, and its impact on the delivery of products and services.
This white paper outlines the challenges of international data quality in terms of global shipping – and how address-based deliveries could evolve in the emerging markets.
- What impacts delivery?
- Destination address standards for global markets
- Different tiers of address quality