How Melissa Helps the Hospitality and Travel Industry
Since 1985, Melissa has provided data quality, address management and identity verification solutions to more than 10,000 customers worldwide. We leverage the most up-to-date, multisource datasets to deliver accurate and reliable information that you can use across the enterprise. This ensures you have validated and standardised guest information, helping you benefit from:
A 360-degree view of your customers, including the merging of duplicates
Less fraudulent reservations and billing information
Identity verification to reduce fraud and mitigate risk
Compliance with industry regulations and reporting requirements
Efficient reservation management and targeted downstream marketing campaigns
Data Quality Solutions to Improve Data in the Hospitality and Travel Industry
Travellers now rely on online shopping for practically everything - from booking a room to reserving a restaurant. As a result of this digitalisation, hotels, tour operators and others are also struggling with an ever-increasing flood of data that needs to be managed. This data plays a crucial role in how a company interacts with its guests throughout the guest journey. Therefore, this issue is not only relevant for large hotel chains, but also for small family-run travel agencies. Both tour operators and hoteliers of all sizes can benefit greatly from having valid contact data for their guests. After all, only complete and correct data can be used effectively.
Melissa's flexible and user-friendly solutions help you to promote and strengthen customer loyalty. For instance, personalised marketing campaigns allow you to highlight relevant offers and targeted discount promotions. The correct approach within these campaigns increases guest loyalty and, ideally, leads to repeat bookings. The better your data quality, the better you understand your customers, enabling you to address them in a targeted and personalised manner. This added value is honoured by customers, who are then more likely to stay with you again.
We offer the following solutions to support you in maintaining your guest data:
International Address Verification
Verify addresses worldwide to increase customer loyalty and reduce the cost of undeliverable mail. Convert your guests into regulars.
Address Autocomplete
Autofill addresses as they are entered, at the point of entry, ensuring only accurate data is captured in your system. This streamlined data capture simplifies and speeds up the online booking process for customers.
Identity Verification
Prevent fraudulent actions and protect your business with advanced electronic identity verification capabilities.
Data Deduplication
Merge duplicate records to gain a complete view of your customers and avoid unnecessary duplicate (e-)mailings.
Email Verification
Each e-mail address is checked to ensure that it is active and capable of receiving messages. This allows you to contact your customers before their actual journey.
Geocoding
Add geographic information, such as longitude and latitude, to your data to better understand your customers and target them more effectively.
Name Verification
Recognise first and last names, and associate the corresponding gender to the name. Accurate contact details ensure a high delivery and response rate for personalised mailing campaigns.
Phone Verification
Ensure phone numbers are correct so you can reach your customers in the event of an emergency.
With our data quality solutions, we provide direct support at the point-of-entry to ensure no incorrect data enters your system. Existing data can be cleaned through batch processing – prior to the point-of-entry solution. We offer end-to-end support throughout the entire guest journey.
Case Study: SKR Reisen
SKR Reisen sought to use the Corona pandemic as an opportunity to optimise its business processes and provide customers with the best possible travel experience in the future. Melissa's data deduplication solution laid the foundation for cleaning up and maintaining SKR's CRM system.
View Case Study Here
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Contact Melissa Now
After your outreach, a Melissa representative will contact you in a timely manner. If desired, you can get access to a free trial, or our team can show you the capabilities of our data quality solutions in a live demonstration. We will also be happy to clarify any questions you may have or advise you on our solutions as well as what fits your deployment scenario and budget.