Tackling® International Challenges with MatchUp

International record matching presents a new set of challenges to MatchUp. Unlike domestic US / CAN, where Area Hierarchy and postal code data (City, State, and Zip) appear in separate predefined database fields, global address elements (such as thoroughfare, locality, and postal code) can appear in up to eight address columns. How do we ensure that we accurately identify and remove existing duplicate records?

First, we’ll focus on the primary issue: identifying and removing duplicate records.