Melissa - United Kingdom - Global Intelligence +44 (0)20 3051 0140

Global Data Quality Suite

Global Name Verification

Verify Your Customer's Name with Name Parsing & Gender Determination


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Global Name Verification


Global Name Verification recognizes 650,000+ ethnically-diverse first and last names to ensure precise gender determination and verify valid individuals or companies in a field. Once names are corrected, gender is identified. Global name also offers a dictionary containing thousands of company names.


  • Personalize communications to increase opens and conversions
  • Flag fake or vulgar names to reduce waste and fraud
  • Identify the gender of your audience for improved target marketing

Ways to Access Global Name Verification



Real-Time
API Integration 

Self-Service
Data Cleansing 

Service Bureau /
Automated List Processing 

Data Cleansing For
Popular Programs 



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Enter a Full Name Below



Melissa's Global Name Verification Provides Name Parsing

Name Parsing


Global Name Verification takes full names and breaks them out into five components: Prefix; First Name; Middle Name; Surname; and Suffix. Then a gender code is applied. Multiple name formats will be parsed into a single standard format.

Dual Names: Mr. and Mrs. John and Mary Smith Mr. John Smith, Mrs. Mary Smith.
Inverse Names: Smith Jr., Mr. John James Mr. John James Smith, Jr.
Mixed Names: Mr. John J. and Smith, Jr. Mr. John J. Smith, Jr.


Gender Determination


Adds a gender code to each parsed name as F, M, or N. "James" returns "M" for male, "Cheryl" returns "F" for female, and "Chris" or "Terry" which may be male or female-returns "N" for neutral.

Global Name Verification Analyzes Name Components to Reach Gender Determination
Melissa's Global Name Verification Provides Business Name Parsing & Correct Casing

Business Name Parsing & Correct Casing


Detects a company name in the name field based on table words and acronyms in company names, and returns them in UPPER or lower case to standardize them.


Scam Words


Flags vulgar words, fake names, and associated company words to help you screen out possible hoaxes and pranks such as Bugs Bunny as a first and last name.

Melissa's Global Name Verification Provides Scam Word Flagging to Help you Screen Out Bad Data
Melissa's Global Name Verification Features Custom Salutations (Formal / Informal).

Salutation


Once you’ve parsed your names, identi¬fied gender, and removed non-name or bogus records, Global Name Cloud Service can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personalized salutations to your direct marketing efforts can boost response rates.


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