B2C & Demographic Data
Add detailed demographic data to your customer and marketing lists for deeper insight
Our demographic data solutions bring together consented data sources alongside public domain insight to deliver complaint data of over 25 million individuals in the UK at 15 million households. When you append your database with this wealth of consumer data, which includes over 350 lifestyle and transactional selections, you will be able to define unique attributes of your best customers, predict likely buying behaviour, identify prospects most like your best customers and support customer acquisition & strategy efforts.
- - Generate customer profiles and segmentation
- - Add key insights to your target market across a range of variables
- - Run highly targeted and accurate campaigns
- - Enhance your audience and market research
- - Highest levels of quality, detail, and compliance
Highly Selectable Audiences
Over 200 variables covering a whole range of life stage triggers
Family
Household composition, income, age, life stage triggers (i.e., starting school)
Travel
Travel preferences, types of holidays, business travel
Car
Car make & model, date of purchase, Insurance type & renewal
Interest
Interest categories including fashion, sports, entertainment
House
House type, value, length of residency
Operator
Provider, contract type, renewal dates
Purchases
Purchase categories including clothing, food, music, beauty
Wealth
Wealth indicators, investments, profession, affiliations
Available Data
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Data Enhancement/Full Spectrum video
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