Improve the quality of your customer data today.
Melissa’s B2B enrichment solution will provide a comprehensive insight into firmographic data. Ranging from corporate to sole traders in the UK, Our B2B data is based on the latest Companies House file and has access to over 3.7 million tele-researched business site records and more than 8.2 million decision maker contacts by job function with contact details and financials data appended.
With over 100 B2B data selection options, Melissa’s firmographic data service can help you resolve business entities for standardisation and record consolidation, plus it provides a wealth of fundamental characteristics about a business that can be utilised for decision making, lead scoring and optimised B2B marketing and sales efforts.
The way company names are entered into a system can vary widely, making it a prime pain point for deduplication efforts. For instance, a CRM may have the following company names: “Aston Martin Motors Corporation”, “Aston Martin ltd UK”, “Aston Martin Motors UK”, “AM Motors”. Global Business can normalise all these business names to one entity: “Aston Martin Lagonda”. Resolving multiple similar business names to one golden standard provides data standardisation that is key for successful deduplication and record matching efforts, and it helps reduce account duplication as data is entered by sales and marketing teams.
Melissa’s Firmographic Data Append and Enrichments will also resolve misspelled or incomplete business name – simply pass in the address, phone, or stock ticker and our solution will return a standardised business name, contact information and firmographic details.
In addition to standardising business names, Our B2B enrichments can also return a wealth of business demographics, known as firmographics. By leveraging firmographics, you can gain knowledge of a business’ profile – company size, location, industry, and value. This helps optimise marketing segmentation for more effective lead generation campaigns and assists in lead scoring so that sales teams can prioritise efforts and personalise their approach and enrich datasets for more accurate decision making and analytics.
Melissa’s firmographic enrichment also returns updated information on a business including address, phone, web address and other contact details. This helps prevents lost opportunities due to outdated or incorrect contact information that your sales and marketing teams rely on for customer retention and outreach efforts.
You can be confident that any data you acquire from us is the most compliant available in the UK today being strictly compliant with the ICO code, the DMA code of practice, the EU Electronic Communications Act and impending the GDPR code of regulation.
We uphold our quality guarantees ensuring our data is cleaned and maintained on a regular basis by our in house experts to ensure that your data requirement is met. However, no matter how difficult, different, or complex they are, Melissa is here to help you get the data you need.
Household composition, income, age, life stage triggers (ie starting school)
Travel preferences, types of holidays, business travel
Car make & model, date of purchase, Insurance type & renewal
Interest categories including fashion, sports, entertainment
House type, value, length of residency
Provider, contract type, renewal dates
Purchase categories including clothing, food, music, beauty
Wealth indicators, investments, profession, affiliations
In addition, because we also have a huge consumer data file, we are able to provide up to 300 data points about individuals (B2P) enabling you to market to the individual people – not just to the business. See Demographic Data
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