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Global Name is able to parse, genderise, and standardise personal names. Recognising over 6,000,000 last names and 4,000,000 first names across countries and languages helps to determine how a name should be parsed.
Verifies the name at point of entry so bad data never enters your system.
Names are parsed into five components and name formats are parsed into a single, standard format.
Misspellings are corrected and fake or vulgar names are flagged.
Global Name API takes full names and breaks them out into five components: Prefix, First Name, Middle Name, Surname, and Suffix. Then a gender code is applied. Multiple name formats will be parsed into a single standard format.
Adds a gender code to each parsed name as F, M, or N. "James" returns "M" for male, "Cheryl" returns "F" for female, and "Chris" or "Terry" which may be male or female-returns "N" for neutral.
Detects and flags company name in the input.
Global Name will also standardise company inputs for known company identifiers and special cased companies.
Flags vulgar words, fake names, and associated company words to help you screen out possible hoaxes and pranks such as Bugs Bunny as a first and last name.
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Global Name can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personlised salutations to your direct marketing efforts can boost response rates.
Global Name now allows users to specify a country name for more appropriate parsing of international names for a recognised country, culture and language. For example, if the United States is specified, the name “Andres MiddleName Hernandez” would identify and parse “Hernandez” as a last name. However, if Spain is the configured culture, then “MiddleName Hernandez” would be identified as the last name – a more relevant parsing for Spanish culture.
Melissa's Data Quality tools help organisations of all sizes verify and maintain data so they can effectively communicate with their customers via postal mail, email, and phone. Our additional data quality tools include
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