Geocoding & Location Intelligence

Rooftop Level Geocoding translates addresses into latitude and longitude coordinates to know exactly where they are, on a map, in a neighbourhood. As the highest level of geocoding available, the accuracy literally comes down to your customer’s front door. The ideal solution for insurance and tax jurisdictions, risk exposure analysis, and delivery routing, Rooftop Level Geocoding is the most precise you can get.

So, how do we do it? Accurate geocoding algorithms are the key to location intelligence. Because address databases are often filled with errors, typos, and inconsistencies, it’s sometimes difficult to match stored data with actual coordinates. Melissa combs through over 30 million individual addresses in the UK and utilizes precise mathematical location algorithms and street shape maps to select the best recorded point. GeoCoder incorporates data from multiple sources, including spatial data, navigational data, and census data. All sources are evaluated and intelligently merged to produce the most precise coordinates possible.

The broadest range of geocoding is Postcode level, which can show you the geographical area and city boundaries. Postcodes at this level are mainly used for Royal mail, USPS® and other mailing faciality sorting, but it can also help you see the general area where your customers are located to plan local or geographic-based marketing campaigns. With Postal level geocoding, you will see coordinates usually within a few miles.

The broadest range of geocoding is Postcode & ZIP Code level, which can show you the geographical area and city boundaries. Postcode & ZIP Codes at this level are mainly used for Royalmail, USPS® and other mailing faciality sorting, but it can also help you see the general area where your customers are located to plan local or geographic-based marketing campaigns. With Postal & ZIP Code level geocoding, you’ll see coordinates usually within a few miles.