Geocoding & Location Intelligence
Say hello to “X marks the spot” geolocation & location accuracy
Melissa's Geolocation solutions convert addresses into geocodes (latitude and longitude coordinates), which you can use to place markers on a map or position the map. We offer precise rooftop geocodes for 95% of all physical addresses in the UK, as well as 240+ countries around the world. Our unique address parsing and matching algorithms help Geolocation fix spelling errors and complete addresses that have missing or invalid components to provide more precise results. In addition to rooftop (highly precise) geocoding, we have other levels of accuracy to meet every need and budget.
- Get precise, plotted coordinates to improve logistics and decrease shipping costs
- Power retail store location and local search lookups to increase customer satisfaction and ease of shopping
- Get real-time geocoding in 240+ countries around the world to power more effective business intelligence
- Convert lat/long coordinates to a physical street address (reverse geocoding)
Try Melissa's Geolocation
Melissa's Geolocation converts addresses and postcodes into coordinates at the Rooftop level.
2 Levels of Geocoding Accuracy: Rooftop, and Postcode
GeoCoder provides latitude and longitude geographic coordinates, census tract and house/premises numbers, as well as county name and city name.
1. Rooftop Level Geocoding
+Rooftop Level Geocoding translates addresses into latitude and longitude coordinates to know exactly where they are, on a map, in a neighbourhood. As the highest level of geocoding available, the accuracy literally comes down to your customer’s front door. The ideal solution for insurance and tax jurisdictions, risk exposure analysis, and delivery routing, Rooftop Level Geocoding is the most precise you can get.
So, how do we do it? Accurate geocoding algorithms are the key to location intelligence. Because address databases are often filled with errors, typos, and inconsistencies, it’s sometimes difficult to match stored data with actual coordinates. Melissa combs through over 30 million individual addresses in the UK and utilizes precise mathematical location algorithms and street shape maps to select the best recorded point. GeoCoder incorporates data from multiple sources, including spatial data, navigational data, and census data. All sources are evaluated and intelligently merged to produce the most precise coordinates possible.
2. Postcode Geocoding
+The broadest range of geocoding is Postcode level, which can show you the geographical area and city boundaries. Postcodes at this level are mainly used for Royal mail, USPS® and other mailing faciality sorting, but it can also help you see the general area where your customers are located to plan local or geographic-based marketing campaigns. With Postal level geocoding, you will see coordinates usually within a few miles.
3. Postcode Geocoding
+The broadest range of geocoding is Postcode & ZIP Code level, which can show you the geographical area and city boundaries. Postcode & ZIP Codes at this level are mainly used for Royalmail, USPS® and other mailing faciality sorting, but it can also help you see the general area where your customers are located to plan local or geographic-based marketing campaigns. With Postal & ZIP Code level geocoding, you’ll see coordinates usually within a few miles.
International Geocoding
Melissa offers accurate address geocoding for over 240+ countries worldwide. The output points can be visualized on a map, inserted as stops for a route, or loaded as input for spatial analysis. Because addresses around the world are not all the same, the best way to ensure you’re getting reliable geocodes is to utilise Melissa address verification at the same time to ensure your data is accurate and the addresses are real. Click here for a list of all supported countries
Reverse Geocoding
Reverse geocoding works like regular geocoding—but it takes latitude and longitude and converts it to a mapped address. Image you have a GPS signal with latitude and longitude coordinates, and you want information about the place represented at this address. Imagine that with this information, you get the latest address data, accurate geocodes and specific location facts like house number, city, county, postcode and more.
- Translate GPS signals into exact addresses for location-based services, applications, and precise vehicle tracking
- Expedite emergency and relief efforts by knowing exactly where to send help
- Push real-time, geo-targeted marketing messages to mobile audiences who are ready to buy now
Street Route – Driving Distance Calculation
Melissa’s Street Route API is an easy-to-use developer tool that takes two latitude/longitude coordinates (or a batch of points) and returns the driving distance and total driving time between them. Street Route is useful for determining emergency response and disaster relief planning.
- Support for North America, South America, Europe and other regions/countries coming soon.
Helpful Resources
Data Enhancement
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