Data Cleansing | Melissa UK

Data Cleansing Services that Optimise Your Business Data & Maximise ROI

Data quality is a vital element to any business foundation, customer management and achieving the best possible outcomes. A typical database will go stale at 2% per month and up to 24% per year due to people moving, changing contact details, divorcing, dying and more, which is why Melissa is proud to offer a comprehensive way to clean, maintain and keep on top of your customer data. A core component to any data management strategy.

Contact Data Verification

Validate, standardise, and append all address, phone, email and name fields to ensure addresses are verified, phone numbers are live and callable, emails exist and contacts' names are correct.

Data Match, Merge & Deduplication

Uncover, merge, & purge duplicate records for a single customer view.

Preference / Opt Out Suppressions

Identify individuals with MPS and TPS preferences to ensure you maintain the preferred contact methods for your database.

Deceased & Mortality Screening

Protect your brand image and avoid identity fraud by flagging and removing deceased individuals from your database.

NCOA / Movers & Goneaways

Keep track of customers that have moved address.

Geocoding

Add latitude & longitude coordinates to your addresses for rooftop and pinpoint accuracy as well as geo-related activity.

Try Out B2C & Consumer Data Enrichment

After cleansing your database, why not add valuable enrichments so you can do more with it? With over 350 lifestyle and transaction selections, we're positive you will be able to bring the best from your new customers.

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