Improve the quality of your customer data today.
Data Cleansing Services That Optimise Your Business Data & Maximise ROI
Data quality is a vital element to any business foundation, customer management and achieving the best possible outcomes. A typical database will go stale at 2% per month and up to 24% per year due to people moving, changing contact details, divorcing, dying and MORE. Melissa is proud to offer a comprehensive way to clean and maintain your customer data – a core component to any data management strategy.
Verify, standardise, transliterate and correct addresses for 240+ countries and territories to ensure a clean and up to date address database.
Uncover, merge, & purge duplicate records for a single customer view.
Identify individuals with MPS and TPS preferences to ensure you maintain the preferred contact methods for your database.
Check and verify emails to improve deliverability, maintain spam compliance, reduce fraud, and ensure emails exist.
Ensure phone numbers (domestic & international) are valid and callable. Verify country code, national prefixes, carrier data and more.
Demographic Data Enrichment
Enrich your data with B2C demographic data to gain additional insight and identify prospects like your best customers.
Why is Data Cleansing Important?
Try Out B2C & Consumer Data Enrichment
After cleansing your database, why not add valuable enrichments so you can do more with it? With over 350 lifestyle and transaction selections, we're positive you will be able to bring the best from your new customers.Learn More