Melissa’s Rightfielder powerful entity recognition algorithms extract, parse, and standardize all your data streams - free-form textual data (unfielded) and fielded data. It also “right fields” each element – first name, middle name, last name, street address, city, state, ZIP, phone, email address, department, company, etc.
It’s like cleaning a dirty room with the wave of a magic wand—suddenly, everything is in its proper place.
Parse a string yourself.
So you want to see data that makes sense? No problem!
Free-Form (Unfielded) Data
Free-form data is not organized in a predefined manner like structured data. This type of data is messy and cumbersome to analyze, since in addition to free-form text, in may contain dates and other numbers. RightFielder organizes this data by extracting all the textual inputs and analyzing it, recognizing where one field ends and the next one begins.
Just because there’s a name in one column and an address in another, doesn’t mean they automatically match up! RightFielder reorganizes fielded data into new columns using either predefined layout and field names or custom field names.
"Melissa's technology works seamlessly with SQL Server Integration Services, and provides another way for my clients to achieve highest data quality information. Customer service was excellent, and their technical team provides top support for people wanting to use the technology."
"Melissa easily integrates into both our system and our vendor's systems. They offer a variety of cleansing solutions. Setting up our contract has been easy. We are cleansing our data so that we do not mail invalid records. We've saved hundreds of thousands of dollars a year and decreased cost per acquisition."
"The advanced features of the Address Object API allows us to greatly reduce our "undeliverable" loses and improve our next-day delivery customer experience. In my experience Melissa has done a fantastic job in advancing their products and services. We have been move then pleased by their performance and pricing for their products."
"The API was easy for my developers to integrate into the applications we use. The documentation was excellent and the customer support equivalent. Data integrity is also another key component and makes verifying addresses simple and accurate."
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