Data Audit Capabilities

The first step toward improvement is awareness. But many companies struggle to get a clear picture of their data across all systems, processes and its overall quality.

  • Understand the current health of your customer and prospect data
  • Determine hidden match conflicts which decrease profitability and risk compliance
  • Identify data that needs to be updated and/or enriched
  • Discover opportunities to append data for omni-channel marketing

Data Verification and Enrichment

  • Number of addresses that need to be corrected and standardised
  • Number of suite/apartment numbers that can be added
  • Number of vacant addresses
  • Suppressions & Preference Check


  • Add missing Country Codes to records
  • Transliterate and standardise to correct country format

Data Consolidation

  • Number of duplicate records

Ask about our SCV Match Conflict Audit which can compare entire single customer view hubs (CRM. MDM, CDP, MCIF, KYC) to uncover hidden match conflicts. This audit is especially helpful for GDPR due diligence and compliance.

Data Enrichment

  • Emails that can be appended
  • Phone numbers that can be appended
  • Geocodes that can be added
  • Firmographic Insight that can be added
  • Consumer Insight that can be added
Request Free Data Audit