Data Enrichment & Append Solutions

Make the Most of Your Customer Data

The goal of data enhancement is to make your data a more valuable asset – when you get more out of it, you can do more with it. By enhancing your data with geographic, demographic, psychographic, and firmographic data elements, you can realise benefits such as:

Gain Customer Insight When you know more about customers, it’s easier to market to them, and find new ones just like your best ones.
Increase Response Understanding your customers and prospects helps you speak more directly to them
Better Targeting Group your customers and prospects by similarities – geographic or lifestyle – to enable more efficient and effective marketing
Maximise Efforts Updating and adding missing contact information (name, address, email, phone) empowers you to reach customers at the right time, in the right way

Melissa Data Enrichment Capabilities:

Geocoding

Assign precise latitude and longitude coordinates to UK and international postal addresses.

IP Location

Find the geolocation of an IP address including latitude, longitude, city, region, and country.

Consumer Demographic Data

Add detailed demographic elements including financial, household, and lifestyle data for new insights.

Business Firmographic Data

Augment your B2B records with data like industry, revenue, location, sales volume, and more.

Contact Completion

Update and complete contacts by adding missing name, email address, phone number, and postal address.

Achieve Complete Contact Data Management

Melissa's Data Quality tools help organisations of all sizes verify and maintain data so they can effectively communicate with their customers via postal mail, email, and phone. Our additional data quality tools include