An email verification tool checks an email to ensure it’s live, valid and can receive mail. It also identifies old or incorrect email addresses and removes them before they are used in campaigns and other business activities.
This service, in essence, plays a vital role in maintaining good contact data quality for businesses. It’s available as a web-based API that integrates into existing systems and processes that will check and verify emails in real time as they are entered. This service is also available as a data cleansing option, where batch lists can be sent or uploaded to a chosen email verification service provider which will return the list with clean, appended and verified email data.
Learn more: What is Data Cleansing?
There are many reasons why an email verification and checking service is essential in today’s age. Since email is a primary source of communication, and emails degrade at a rate of 22.5% each year, it is important to keep your email records up to date.
Here are 4 main reasons why:
You can use a global email verification and checking tool to:
Your sender’s reputation is vital to ensure your emails safely get through to your recipients and don’t get filtered to their SPAM folders.
Here are several factors that organisations should consider when sending out emails to ensure safe ISP filtering:
Melissa has been helping businesses improve their data quality for 40 years with smart solutions that correct, verify, update, and enrich customer data. Our full spectrum of data quality solutions gives businesses the tools they need to maintain clean, current, and consistent data for more efficient operations and improved marketing and sales efforts. Melissa’s Data Quality Suite instantly verifies contact data at the point of entry for over 240 countries and territories, with flexible tools that are available as on-premise APIs or web services to meet your specific needs.