What is a Phone Verification Service?
A Phone Verification service is used to check if numbers are live and callable, generally as they enter an organisation’s system, to ensure communication, protect against fraud, and meet KYC initiatives. Using a Phone Verification service also adds the ability to append the number’s country codes, international exit codes, and national prefixes for 240+ countries.
Why is Phone Verification Important, and What are the Benefits?
In today’s world, having clean, accurate and verified customer data is crucial to maintain optimal business correspondence, marketing and communication efforts, customer insight and protecting your business against fraudulent threats. Utilising a phone verification service will help businesses adhere to those elements required today for the various reasons listed.
- It pings phone numbers in real time to ensure they are live and callable so only verified numbers enter a database and not fake/bad numbers.
- Appends country codes, international exit codes and national prefixes for 240+ countries and allows verification for unregistered phone numbers and locates their region.
- Identifies the phone number type, like landline, mobile and VoIP, and provides the country or region that number belongs to.
- Geolocates specific location belonging to numbers.
- Saves time and money in wasted communication and marketing efforts.
Is a Phone Verification Service Easy to Use?
Using a Phone Verification service is easy to use for organisations as it works silently in the background and can be easily integrated via a web API into any existing application or IT systems. Alternatively, phone verification can also be used as a one-off data cleanse solution for organisations wanting to batch cleanse and verify a list of customer phone numbers. They can send their file or upload it via a data quality or phone verification provider. This method will return their list with all phone numbers verified, cleaned of bad or dead numbers, and up to date.
Learn More: What is Data Cleansing?
Maintaining Good Contact Data Quality
As phone verification plays a major role for businesses wanting to maintain good data quality practices, we usually see this solution combined with email and Address Verification services as it offers complete customer contact data verification.
Being able to ping emails in real time to ensure they can receive mail and ensuring accurate postal address data is captured as it enters systems give businesses the edge they need to thrive in today’s digital age where customer data is paramount.
Learn More: What is Data Quality?
Why Melissa?
Melissa has been helping businesses improve their data quality for 40 years with smart solutions that correct, verify, update, and enrich customer data. Our full spectrum of data quality solutions gives businesses the tools they need to maintain clean, current, and consistent data for more efficient operations and improved marketing and sales efforts. Melissa’s Data Quality Suite instantly verifies contact data at the point of entry for over 240 countries and territories, with flexible tools that are available as on-premise APIs or web services to meet your specific needs.