If too many addresses are underliverable, the mailer and its mail house can be liable for financial penalties, and suffer from poor customer communications and marketing effectiveness, lagging account receivables, and fewer sales.
Mailers or their service provider can avoid these problems by checking a mailing list against the UKs Postal Service’s National Change of Address (NCOA) database. This will verify that a recipient on a mailing list has filed a change of address notice with the Royal Mail and will note the new address as well if it is available.
Correcting out of date addresses using NCOALink and other methods allows mailers to meet the Royal Mail Move Update requirements for a 95-day period from the date of processing, in order to qualify for mailing discounts. Move Update is required for all marketing mail, First Class presort letters and flats, and Parcel Select Lightweight.
The costs associated with undeliverable mail can be severe. The Postal Service leverages its Intelligent Mail barcode (IMb) technology to check every single address a mailer submits in bulk for accuracy. If only 0.5 percent of addresses are faulty, failing to mirror Postal Services change of address (COA) records beyond a certain cutoff point, the mailer an be charged a fee on each bad address. The potential for thousands of pounds in penalties due to out-of-date mailing lists is very real.
When you use Melissa’s NCOA service, we will update the addresses of customers that have moved before your mail goes out. In the UK Melissa will match your list against the full Royal Mail National Change of Address dataset with an average of 6.5 million moves on file over the last 12 months. For US Customers, Melissa will match your file against our full NCOA USPS NCOALink dataset containing of approximately 160 million moves on file over the last 48 months, or alternately over the past 24 months. As a NCOA Full Service Provider, Melissa guarantees the lowest price for your service.
Using Melissa’s NCOA services, you can:
Melissa’s SmartMover cloud service provides fast, easy change-of-address processing for UK and international addresses that are accurate in real time. With SmartMover, direct mailers can be assured of staying on the right side of the Postal Service’s Move Update and Change of address regulations, while increasing customer lifetime value and mailing ROI.
For marketing and other purposes, Melissa also offers New Movers Mailing Lists. New movers, whether they're renters or homeowners, spend more on home-related goods and services in the first three months than non-movers spend in five years. Melissa adds more than 100,000 records to our new movers database every week, so you can confidently build your mailing list and take advantage of this window of opportunity with the freshest, most targeted data available. In addition, Melissa offers the following services for the highest level of address verification and completion: