A non-Royal Mail, or non-standard address is an address that does not match any known address in the Royal Mail postal database.
What is the Difference Between a Complete Address and a Standardised Address?
As defined by the Royal Mail Postal Address File (PAF), a complete address is one that has all the address elements necessary to allow an exact match with the current Postal Service, City, Council or State files to obtain the finest level of delivery point codes for the delivery address which is usually in the form of a UK postcode. A standardised address includes all required address elements and uses the Postal Service standard abbreviations.
Example of a Standardised Address:
Melissa
22382 Avenida Empresa
Rancho Santa Margarita, CA 92688-2112
Incomplete or inaccurate addresses are often caused by entry errors such as misspellings, wrong postal codes or formatting errors. Whether it’s a customer entering information into an online order form or an employee entering data into the organisation’s CRM system, bad data leads to higher costs associated with undeliverable mail and ultimately affects customer satisfaction.
How can I verify a non-Royal Mail address and what are the benefits?
Manual address correction is time consuming. An Address Verification service such as Melissa’s allows you to verify addresses in real time, ensuring only valid billing and shipping addresses are captured and used in your systems. Melissa’s Address Lookup tool can be easily added to web forms and CRM systems to speed up the order entry process with type-ahead address autocompletion so customers spend more time buying and less time filling out forms. By using an Address Validation service, businesses save time and money by maintaining correct, current and deliverable addresses to reduce the quantity of returned mail, speed up delivery time and increase customer satisfaction.
Why Melissa?
Melissa corrects, verifies and standardises addresses for over 240 countries and territories, helping businesses reduce costs associated with undeliverable mail. As the “Address Experts”, Melissa has helped businesses across all industries for over 35 years manage the quality of their customer contact data with leading-edge solutions to clean, verify and enrich their data.