Machine Reasoning Ensures Efficient, Interoperable Data Integrations; Demos Featured at Enterprise Data World
Rancho Santa Margarita, CALIF – April 16, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today extended the semantics capabilities of its informatics division into enterprise business arenas. The move taps into context-based reasoning to uncover and transform data connections more efficiently than traditional relational data methods. Proven in clinical data environments such as pharmacology and life sciences, Melissa’s semantic technologies are poised to drive improvements in a broad range of enterprise data applications such as risk management, identity verification, and GDPR (General Data Protection Regulation) compliance.
Semantic technology is optimized for data management environments rich in variables, diversity, and complexity. Because semantic processes consider context clues to evaluate structured or unstructured data, a single request can efficiently query numerous disparate, previously siloed data sources, or inconsistent data in the same database. The enterprise can capture more meaningful insight into customer needs and behavior, gaining a competitive advantage through data-driven operations. Melissa will feature its comprehensive data quality tools and services including semantic capabilities at Enterprise Data World, booth 503, #EDW18, April 22-25, 2018, at the Sheraton Hotel and Marina in San Diego.
“Marrying machine reasoning with our proven data quality tools and services provides greater interoperability among complex data integrations,” said Bud Walker, vice president, enterprise sales and strategy, Melissa. “It’s an intelligent way to clean, connect, and harmonize multiple sources to harness the entire data lifecycle – revealing deeper connections and enabling stronger long-term customer relationships.”
Melissa provides full spectrum data quality solutions to profile, cleanse, verify, enrich, match/dedupe, and monitor global contact data. Full integration with SQL Server Integration Services (SSIS) helps to leverage enterprise investments in Microsoft technologies while maintaining consistent, accurate customer data used in custom applications, ETL, databases, websites, and enterprise ERP systems.
Click here for more insight on informatics for the enterprise or to access a free trial. To connect with members of Melissa’s informatics or global intelligence team, visit www.melissa.com or call 1-800-MELISSA.