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Data Enhancement


Firmographic Data about Companies and Organizations

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BusinessCoder Firmographic Data

Melissa’s BusinessCoder Cloud Service accesses a multisource dataset of over 25 million U.S. businesses & 40 million contacts providing comprehensive firmographic data on companies and organizations. This service helps you resolve business entities for standardization and record consolidation, plus it provides a wealth of fundamental characteristics about a business that can be utilized for decision making, lead scoring and optimized B2B marketing and sales efforts.

  • Add valuable business characteristics including SIC/NAICS, sales volume, number of employees and more for improved analytics and segmentation
  • Standardize business names and acronyms (TWC – Time Warner Cable) to prevent duplicate accounts
  • Update outdated contact information to improve customer retention and prevent lost opportunities

Ways to Access Melissa's Firmographics Solutions

Data Cleansing 

Service Bureau /
Automated List Processing 

Data Cleansing For
Popular Programs 

Firmographic Data Elements Available

BusinessCoder provides Business Standardization

Business Standardization

The way company names are entered into a system can vary widely, making it a prime pain point for deduplication efforts. For instance, a CRM may have the following company names: “Toyota Motors USA Corporation”, “Toyota Motors U.S.A.”, “Toyota Motor Corp.”, and “TMC”. BusinessCoder can normalize all of these business names to one entity: “Toyota Motors Corporation”. Resolving multiple similar business names to one golden standard provides data standardization that is key for successful deduplication and record matching efforts, and it helps reduce the creation of duplicative accounts as data is entered by sales and marketing teams.

BusinessCoder will also resolve misspelled or incomplete business names – simply pass in the address, phone or stock ticker and BusinessCoder will return a standardized business name, contact information and firmographic details.

Firmographic Append

In addition to standardizing business names, BusinessCoder can also return a wealth of business demographics, known as firmographics. By leveraging firmographics, you can gain knowledge of a business’ profile – company size, location, industry, and value. The helps optimize marketing segmentation for more effective lead generation campaigns, and assists in lead scoring so that sales teams’ can prioritize efforts and personalize their approach, and enriches datasets for more accurate decision making and analytics.

BusinessCoder also returns updated information on a business including address, phone, web address and other contact details. This helps prevent lost opportunities due to outdated or incorrect contact information that your sales and marketing teams rely on for customer retention and outreach efforts.

BusinessCoder provides Firmographic Append
BusinessCoder provides a wealth of Firmographic data for over 25 million businesses with your contact data.

BusinessCoder US

Accessing a wealth of firmographic data for 25 million US businesses is easy. All you need to do is provide an address, StockTicker, website, phone number, or Melissa Address Key (MAK), and BusinessCoder will return the following:

  • Company Name
  • Contact
  • Job Title
  • Phone Number
  • Email
  • Address
  • Suite
  • City
  • State
  • Postal Code Plus4
  • Delivery Type Indicator
  • Melissa Address Key
  • Melissa Address Key Base
  • MelissaEnterpriseKey
  • EIN Number
  • Location Type (headquarters, branches, single location, subsidiary headquarters)
  • Employee Numbers estimate
  • Sales Volume estimate
  • StockTicker abbreviation
  • Web Address
  • Up to 3 SIC/NAICS codes and descriptions
  • Latitude (geo coordinate)
  • Longitude (geo coordinate)
  • County Name
  • FIPS of County (Federal Information Processing Standard)
  • Census Tract of the address
  • Census Block of the address
  • Place Code (Census Bureau)
  • Place Name (Census Bureau)

BusinessCoder UK

With access to 4 million UK business records, BusinessCoder can quickly identify the validity of a business, and also standardize and correct addresses. Simply enter phone number or MAK, and BusinessCoder will proved you with the following:

  • Address Lines 1-4
  • Address Type
  • Administrative Area
  • Building
  • Company Name
  • Country Code
  • Country Name
  • County Name
  • Dependent Locality
  • Dependent Thoroughfare
  • Double Dependent Locality
  • Formatted Address
  • Latitude / Longitude
  • Locality
  • Melissa Address Key
  • Melissa Address Key Base
  • Post Box
  • Postal Code
  • Premises Type
  • Sub Administrative Area
  • Sub National Area
  • Sub Premises
  • Thoroughfare
BusinessCoder provides a wealth of Firmographic data for over 25 million businesses with your contact data.
Business Search Web API Addon - find & identify U.S. businesses

Business Search US

Business Search is an Web API addon for Business Coder that finds and identifies U.S. businesses. Search for a particular business using any of the following input fields:

  • Company Name
  • Company Address
  • Company Phone Number
  • Stock Ticker
  • Company Web Address
  • Melissa Address Key (MAK)
  • Melissa Enterprise Key (MEK)

None of the fields above are mandatory when sending a request. Depending on the options and configuration of a particular request, which can be fine-tuned to fit your specific need, the service will return all of the related business data. Send in any number of inputs and Business Search will do its job and find all of the relevant records.

In addition, Business Search provides previous addresses for a particular business as well as associated phone numbers. All of the returned business information has been verified by Melissa, so you can count on the quality of the data returned for your search parameters.

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