Citing 30 Years Handling Millions of Records, Company Pinpoints Persistent Issues that Impact Healthy Customer Data Used in Analytics, Marketing, Commerce, and Integration
Rancho Santa Margarita, CALIF– July 7, 2015 – Melissa, a leading provider of global contact data quality and address management solutions, today released its determination of the top 30 data quality challenges based on its three decades cleaning and standardizing millions of customer records. Data entry errors, stale contact information, and hard-to-identify duplicate records top the list, burdening companies with inefficient marketing, increased costs, and greater customer dissatisfaction. Published in the latest issue of Melissa Magazine, the full report titled “30 for 30: Top Data Quality Issues” is available for download and includes a look at the smart, sharp tools and services available to developers, data stewards, and database administrators (DBAs) who need to meet the challenges that result when good data goes bad.
“We’ve seen a steady and dramatic shift in data quality requirements over our 30-year tenure in this field. Bad data happens to good companies, particularly as business processes become even more data-driven and a global economy shrinks our world. Today, data comes from literally everywhere, and avenues like social media and online commerce represent a new frontier in capturing and maximizing a holistic, 360 degree view of a customer who may be anywhere in the world,” said Ray Melissa, CEO, Melissa. “Sophisticated tools are essential to managing healthy data at the global level – and a thorough data quality strategy protects smooth, cost-effective business operations and drives the most powerful customer relationships.”
As data grows worldwide, so do the demands for clean, complete contact data properly formatted according to different country standards. Today, businesses can tap into easy-to-integrate on-premise and Cloud services to auto-complete global addresses, verify email inboxes in real-time, enrich contacts with added demographic and geographic data, and merge duplicate records for a single customer view. All of these data management solutions help optimize customer data for targeted marketing, business intelligence, enterprise integration, and Big Data analytics.
Click here for a free download of the latest issue of Melissa Magazine, outlining the 30 most pervasive data quality issues for global business. Melissa conducts business worldwide, supporting its global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, and India. For more information, visit www.MelissaData.com or call 1-800-MELISSA (800-635-4772).