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Melissa Named to ‘DBTA 100: Companies That Matter Most in Data’

Company Garners Continued Recognition for Comprehensive Data Quality Tools and Services that Verify Identity and Prevent Fraud

Rancho Santa Margarita, CALIF, June 2, 2015 – Melissa, a leading provider of international contact data quality and address management solutions, today announced it was named for the third consecutive year to the DBTA 100, Database Trends and Applications magazine’s list of the companies that matter most in data.

“Clean, consistent and complete customer data is at the heart of smooth business operations. Yet the deluge of data from sources like social media, corporate websites, CRM systems, market research, and other business operations presents a global challenge for companies working to verify, store and analyze data for actionable value,” said Bud Walker, Vice President of Enterprise Sales and Strategy, Melissa. “Combined with the very real costs of bad data and the rise in ecommerce fraud, data accuracy and quality at every point in the data chain from capture and beyond is more important than ever.”

The list of the 100 most important companies in data today is selected and judged for the “DBTA 100” by DBTA’s editorial staff. Selections are based on company presence, execution, vision, and innovation in delivering products and services to the marketplace. All 100 companies are highlighted in the special June edition of Database Trends and Applications magazine and on the website.

For more on Melissa and its global contact data quality solutions, visit or call 1-800-MELISSA (800-635-4772).