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Melissa Data to Demonstrate Optimized Data Quality Tools at National Postal Forum

Company’s Contact Zone™ for Mailers, Canadian Mail Services, and MAILERS+4® Improve Postal Accuracy and Streamline Mailing Costs

National Postal Forum, Booth #1033, April 1, 2012 Melissa, a leading provider of contact data quality and direct marketing solutions, today announced a range of data quality solutions designed to streamline mailing costs and increase postal accuracy of direct mail campaigns. Among the new additions are: Contact Zone™ for Mailers, Melissa Data’s flagship data quality solution with presorting specifically for postal mail; a suite of Canadian service includes change of address processing, phone appends and geocoding; SmartMover for Excel which validates, standardizes, corrects and appends new move updates in real time directly within Microsoft Excel; and MAILERS+4® which now includes Mail.Dat technology to presort mail for both automation and non-automation rate discounts for First-Class and Standard Mail.

Cleaning address databases helps improve deliverability, and timeliness of mail delivered. This is particularly important due to the range of promised delivery dates for various classes of mail. The imperative for mailers is to not only reduce overall waste, but also qualify for postal discounts based on technologies such as Melissa Data’s SmartMover change-of-address service, now available in both Excel and Contact Zone implementations.

“Data quality strategies are essential to success in postal mailings, proving vital to reducing costs, eliminating undeliverable mail, and improving speed and accuracy of deliverable mail,” said Greg Brown, vice president of marketing for Melissa Data. “Melissa Data’s sophisticated yet highly intuitive tools readily enable contact data quality by putting very simple tools directly in the hands of business users.”

Contact Zone, Melissa Data’s new data integration program optimized for data quality, provides capabilities for address verification, including the ability to parse, validate, correct and standardize U.S. and Canadian addresses. The program also offers integrated U.S. and Canadian change of address processing, and presorting for First Class and Standard Mail to maximize postage savings. It also enables verification of U.S. and Canadian phone numbers, email addresses, and the ability to assign latitude and longitude coordinates to the 11-digit rooftop level for highly accurate geocoding. Advanced deduplication capabilities, and the ability to verify and standardize global address and telephone information are soon to be released. Mailers can download a free trial of Contact Zone and process 20,000 records free here .

According to a Canada Post study, Canadians like receiving mail and tend to open letters immediately. For mailers, the trick is to simply reach more Canadian customers through timely, accurate mail delivery. Melissa Data’s suite of Canadian data quality services identify and correct undeliverable and incorrect addresses, and offer the option of Canadian phone append and phone verification.

Melissa Data’s Mailers plus 4 incorporates Mail.Dat technology, allowing users to submit data electronically to the USPS for postal acceptance and payment purposes. MAILERS+4’s CASS and PAVE Certified engine verifies, standardizes and sorts mail for the lowest possible postal rates and automatically generates all required USPS documentation, reports and postage statements. Mailers can request a free 14-day trial here.