New Voter Identity Suite Verifies Voter ID, Identifies Duplicate Registrations, and Cleans Voter Rolls for Accurate, Cost-Efficient Mailings
Rancho Santa Margarita, CALIF – August 16, 2017 – Melissa Global Intelligence, a leading provider of global contact data quality and identity verification solutions, today announced its Voter Identity Suite, designed to simplify complex data quality challenges behind the voter registration process. Unlike existing solutions that offer limited or batch-only operations to maintain and update voter registration data, Melissa offers the most flexible choice of technology, including web services, desktop software, and batch processing via secure SFTP. The suite enables election officials at both state and county levels to perform real-time identify verification, update inaccurate, out-of-date, and potentially duplicate voter registration records, and process voter mailings for significant cost savings.
To enable access to correct, validated, and enhanced data, Melissa’s Voter Integrity Suite leverages multisourced datasets containing billions of cross-referenced records. In addition to real-time identity verification, including name, address, phone, and email validation, the suite updates voter contact information and presorts mailings to improve the accuracy of voter rolls and generate cost savings based on more effective voter outreach.
“Maintaining and updating voter registration data has been an inherently complex process, however today’s election officials benefit from proven business tools featuring world-class verification, matching, enrichment, and postal processing capabilities,” said Bud Walker, Vice President, Enterprise Sales and Strategy, Melissa. “Distinguished by its flexibility, this suite offers many ways to securely tap into voter data cleansing requirements that meet the unique organizational needs of each locale or government entity.”
Melissa advocates a consultative approach to ensure optimal data quality performance. Election officials can access a series of features in the Melissa Voter Integrity Suite:
“Data quality is clearly a key driver of Know Your Customer and Anti-Money Laundering operations. And what’s most exciting about this technology is the improvement in the downstream experience for our end-users – demonstrated by the large number of corrected customer records, simplicity of tracking multiple changes of address, and compliance-centric focus on customer data,” said Ron Van Zantan, Senior Vice President of Data Systems and Business Intelligence, Meta Payment Systems.
Click here for detailed information on Melissa’s Voter Integrity Suite or to access a free trial. To connect with members of Melissa’s global intelligence team, visit www.melissa.com or call 1-800-MELISSA.