Simple Excel Add-In Provides Access to Millions of Change-of-Address Records for Successful Holiday Mailings
Rancho Santa Margarita, CALIF– December 4, 2013 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced a new Move Update function for its Listware for Excel, a simple to use data enrichment tool that integrates directly into Microsoft® Excel®. The Move Update option is Melissa Data’s proprietary change-of-address service,providing access to millions of U.S. address records dating back more than 10 years, including data on moves as recent as the last 30 days. Listware for Excel enables real-time contact data quality in a simple Excel interface – ideal for anyone using Excel to manage contact data, and a powerful data quality option for mailers challenged by the licensing costs or volume mailing requirements of the U.S Post Office’s national change-of-address product, NCOALink®.
By searching decades’ worth of multi-sourced data, Listware for Excel returns current addresses of individuals and businesses that have moved; mailing lists are more effective, reducing costs and resources wasted on returned mail. No IT experience is required, and Listware for Excel includes 1000 free credits enabling free change-of-address processing for about 200 addresses.
“Move Update adds value as holiday mailing deadlines approach. More than 35 million Americans moved last year; that’s over 11 percent of the population, yet this information is often not updated in individual or small business contact databases,” said Greg Brown, vice president marketing, Melissa Data. “Mailing campaigns and even simple holiday mailings for individuals benefit from better data quality, ensuring packages and cards arrive on time at the right address.”
For USPS delivery by December 24th, First Class Mail® must be shipped by December 20th, and Priority Mail Flat Rate® by December 21st. December 23rd is the mailing deadline for Priority Mail Express®.
Listware for Excel is available for free via download, or call 1-800-MELISSA (635-4772) for more information.