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Melissa Data Brings Comprehensive Property and Mortgage Data to Salesforce CRM Users

MD Property Plugin Integrates Easily for End-Users, Enriching Data With No Development Time



Rancho Santa Margarita, CALIF. – October 23, 2013 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced its MD Property data solution now integrates with Salesforce.com’s powerful CRM software. Now available on AppExchange as a pre-validated plugin for Salesforce CRM end-users, MD Property is a cloud-based property and mortgage data enrichment application that can be implemented without the need for development resources. Through simple download, users can enhance their CRM data with detailed, up-to-date property and mortgage information on more than 140 million U.S. properties, conveniently populated within the Salesforce cloud. Download a free trial of MD Property here.


This enhanced information offers significant value to investors, banks, lenders, real estate and insurance professionals, and a broad range of service and product providers using Salesforce CRM. MD Property’s property lists are updated weekly; data is divided into 12 main categories with more than 160 information fields. Data includes parcel, lot/land and subdivision information; owner name and contact information including offsite owners; values, sale and trust deed details; and building information such as specific improvements or features such as fireplace and pool.


“Previously, extended development resources would be required for Salesforce CRM users to integrate the level of detailed, current data now readily available through MD Property,” said Bud Walker, director of data quality solutions at Melissa Data. “Today, users can easily enrich their CRM data with valuable property and mortgage information – capitalizing on sophisticated business intelligence to improve customer service and increase competitive advantage.”


To download a free trial of MD Property, click here; for more information call 1-800-MELISSA (635-4772).