Melissa Data Quality Platforms
Melissa's Full Spectrum DQ Approach. Learn More
ETL/MDM PlatformsMelissa offers a host of solutions for full spectrum data quality to ensure the success of your data.
Melissa Data Quality Tools
Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
Increase compliance, reduce fraud and improve onboarding. Visit Identity Verification SolutionsMelissa E-Commerce / CRM
Improve customer onboarding, marketing & fulfillment.Melissa Enrich
Gain insight into who and where your customers are.Popular Products
Melissa Mailing
Qualify for postal discounts with USPS CASS & PAVE Certified solutions.Melissa Industries
See how Melissa's solutions work across industries.Data Hygiene
Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.Data Enhancement
Enrich your consumer or business records for greater insight & omni-channel marketing success.SaaS
Clean and update your data in the cloud, no software to maintain.Verify & enrich your records with multi-sourced, authoritative reference datasets.
Our Geocoding Technology Offers Two Levels
Rooftop Geocoding
Melissa’s Rooftop Level Geocoding converts addresses into precise latitude and longitude coordinates, allowing you to pinpoint exact locations on a map within a neighbourhood. This high level of accuracy is crucial for businesses that need to know exactly where their customers are.
As the most advanced level of geocoding available, it offers unparalleled precision, right down to your customer’s front door.
Postcode Geocoding
A broader range of Melissa's geocoding solution is at the Postcode level, which can show you geographical areas and city boundaries. Postcodes at this level are mainly used for Royal Mail and other mailing facilities sorting, but they can also help you see the general area where your customers are located to plan locally or geographically based marketing campaigns.
With postcode-level geocoding, you will see coordinates typically within a few miles.
Our Geocoding Data
Accurate geocoding algorithms are the key to location intelligence. Because address databases are often filled with errors, typos, and inconsistencies, it’s sometimes difficult to match stored data with actual coordinates. Melissa combs through over 30 million individual addresses in the UK and utilises precise mathematical location algorithms and street shape maps to select the best recorded point.
Melissa’s Geocoding solution incorporates data from multiple sources, including spatial data, navigational data, and census data. All sources are evaluated and intelligently merged to produce the most precise coordinates possible.
Batch Append & Point of Entry
Gain precise geocodes for 95% of all UK address and 240+ countries around the world at the point of entry or batch append to existing records for database enrichment.
Optimise Routes
Create the most efficient routes for resource planning, driving deliveries and accurate arrival time for improved customer experience, distribution, and logistics.
Map Locations
Map out store networks, jurisdictions, risk exposure, event locations, and more for accurate analysis, reporting, and business processes.
Predictive Shipping
Power your ecommerce platform by enabling predictive shipping and delivery by calculating the shopper’s precise distance from distribution points or warehouses.
Navigation & Mapping
Our geocoding API converts addresses into geographic coordinates, facilitating accurate navigation and mapping services. This is essential for applications like GPS navigation systems and digital maps that guide users to their destinations.
Ridesharing
For ride-sharing services such as Uber or Lyft, geocoding helps in identifying precise pick-up and drop-off locations, ensuring efficient and accurate rides.
Property Listings
Real estate platforms can use geocoding to display properties on maps, allowing potential buyers to visualise the location of homes and other properties.
Market Analysis
By converting property addresses to geographic coordinates, real estate analysts can conduct spatial analysis to identify market trends, property value changes, and neighbourhood developments.
Delivery Services
Accurate geolocation ensures that deliveries are made to the correct addresses, reducing errors and improving customer satisfaction. This is particularly important for online retailers and logistics companies.
Store Locators
E-commerce websites can help customers find the nearest physical stores by using geocoding to map store locations based on the customer’s address or current location.
Dispatching
Emergency services, such as ambulances and fire departments, rely on geocoding to quickly locate incidents and dispatch units accurately, ensuring timely responses.
Resource Allocation
Geocoding helps in optimising the deployment of emergency resources by analysing the spatial distribution of incidents and resource availability.
Urban Planning
Geocoding assists in urban development and planning by providing spatial data that helps city planners make informed decisions about infrastructure and services.
Census & Surveys
Mapping demographic data is essential for conducting accurate census and survey activities, helping governments allocate resources and services appropriately.
Route Optimisation
Logistics companies can enhance delivery efficiency by mapping out optimal routes using geocoded addresses, reducing travel time and fuel costs.
Asset Tracking
Real-time monitoring of the location of assets and shipments is made possible through geocoding, improving supply chain visibility and management.
Street Route – Driving Distance Calculation
Melissa’s Street Route API is an easy-to-use developer tool that takes two latitude/longitude coordinates (or a batch of points) and returns the driving distance and total driving time between them. Street Route is useful for determining emergency response and disaster relief planning.
- Create a “Find the Nearest Location” tool. Using a database of “known/owner destinations”, Street Route can compare a starting point location to the database to return all the route distances and drive times to the possible destinations which can then be queried to present the shortest distance or travel time.
- Determine geolocations which cannot be reached by vehicle travel. This is helpful in determining latitude/longitude coordinates located on islands or rural off road residences and differentiates Street Route from competing tools that return “as the crow flies” distances.
- Support for North America, South America, Europe and other regions/countries coming soon.
