Melissa Data Quality Platforms
Melissa's Full Spectrum DQ Approach. Learn More
ETL/MDM PlatformsMelissa offers a host of solutions for full spectrum data quality to ensure the success of your data.
Melissa Data Quality Tools
Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
Increase compliance, reduce fraud and improve onboarding. Visit Identity Verification SolutionsMelissa E-Commerce / CRM
Improve customer onboarding, marketing & fulfillment.Melissa Enrich
Gain insight into who and where your customers are.Popular Products
Melissa Mailing
Qualify for postal discounts with USPS CASS & PAVE Certified solutions.Melissa Industries
See how Melissa's solutions work across industries.Data Hygiene
Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.Data Enhancement
Enrich your consumer or business records for greater insight & omni-channel marketing success.SaaS
Clean and update your data in the cloud, no software to maintain.Verify & enrich your records with multi-sourced, authoritative reference datasets.
How Melissa Performs Demographic Data Enrichment
Here’s How We Do It
Send us your file and our service bureau will add data elements from over 35 million individuals, and over 18 million households in the UK.
Privacy & Turn-Around
With our safe and secure Automated FTP server, your file will process in hours if not minutes! Plus, we can accommodate any size job.
Why Do Businesses Need Demographic Data?
Businesses need demographic data for a variety of reasons, all of which contribute to their success and effective operations. This includes Target Marketing, Product Development, Market Research, Resource Allocation, Customer Personalisation, Sales and Growth Strategies, Competitive Analysis, Risk Assessment, Human Resources Management, Decision Making, Supply Chain Management and Regulatory Compliance.
Demographic data enables businesses to understand their customers, markets, and operational environments more deeply. It guides strategic planning, improves customer engagement, supports innovation, and enhances overall business performance.
