Name Verification

Parse, Genderize and Create Salutations for Individual and Company Names

Melissa Global Name API recognizes 650,000+ ethnically-diverse first and last names to ensure precise gender determination and verify valid individuals or companies in a field. Once names are corrected, gender is identified. Global Name Verification also offers a dictionary containing thousands of company names.

Learn More

What We Do

Global name parsing, genderizing & business name detection for clean, standardized contact records

Melissa’s Global Address Verification service verifies and validates addresses at the point of entry and in batch to ensure only valid billing and shipping addresses are captured and used in your systems.

Personalize communications to increase opens and conversions
Split multiple names and parse names into their components (prefix, first, middle, last, and suffix)
Flag fake or vulgar names to reduce waste and fraud
Identify the gender of your audience for improved target marketing
Detect company names accidentally entered as a full name
Add casing for company names
Country input field sharpens the ability to parse names with a culturally accurate parsing mechanism

Name Parsing

Global Name API takes full names and breaks them out into five components: Prefix, First Name, Middle Name, Surname, and Suffix. Then a gender code is applied. Multiple name formats will be parsed into a single standard format.

Gender Determination

Adds a gender code to each parsed name as F, M, or N. "James" returns "M" for male, "Cheryl" returns "F" for female, and "Chris" or "Terry" which may be male or female-returns "N" for neutral.

Business Name Detection

Detects and flags company name in the input. Global Name will also standardize company inputs for known company identifiers and special cased companies.

Scam Words

Flags vulgar words, fake names, and associated company words to help you screen out possible hoaxes and pranks such as Bugs Bunny as a first and last name.

Salutation Generator

Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Global Name can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personalized salutations to your direct marketing efforts can boost response rates.

New Country Input Feature

Global Name now allows users to specify a country name for more appropriate parsing of international names for a recognized country, culture and language. For example, if the United States is specified, the name “Andres MiddleName Hernandez” would identify and parse “Hernandez” as a last name. However, if Spain is the configured culture, then “MiddleName Hernandez” would be identified as the last name – a more relevant parsing for Spanish culture.