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What sets it apart from the rest is its intelligent parsing capability to understand and parse the various components of domestic and international addresses. By combining deep domain knowledge of international address formats and advanced fuzzy matching techniques, MatchUp gives you the ability to identify and merge/purge even the most difficult-to-spot duplicate records.
"We identified 10 percent more duplicates than with previous software."
Scott Campbell EDA
MatchUp employs a matchcode to determine if two records should be considered duplicates. MatchUp uses a predefined matchcode, or one that you have created using the Matchcode Editor.
The following matchcode components (data types) are available for use in identifying duplicates:
MatchUp combines Melissa’s deep domain knowledge of contact data with over 20 fuzzy matching algorithms to match similar records and quickly dedupe your database.
MatchUp employs the following fuzzy matching algorithms to identify “non-exact matching” duplicate records.
The World Edition of MatchUp supports 46 countries, including Canada, Germany, U.K., and Australia. MatchUp’s advanced deduping can see through diacritic equivalents to Latin characters and interpret keywords that are the same but spelled differently (i.e. Germany and DEU).
MatchUp has some unique attributes which can be employed to help identify duplicates in some interesting ways.
MatchUp offers three methods of operation (or ways to match records):
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