Make the Most of Your Customer Data

The goal of data enhancement is to make your data a more valuable asset – when you get more out of it, you can do more with it. By enhancing your data with geographic, demographic, psychographic, and firmographic data elements, you can realize benefits such as:

  • Gain Customer Insight When you know more about customers, it’s easier to market to them and find new ones just like your best ones
  • Increase Response Understanding your customers and prospects helps you speak more directly to them
  • Better Targeting Group your customers and prospects by similarities – geographic or lifestyle – to market to needs efficiently and effectively
  • Maximize Efforts Updating and adding missing contact information (name, address, email, phone) empowers you to reach customers at the right time, in the right way

Melissa Capabilities:

Data Enhancements - Geocoding


Assign precise latitude and longitude coordinates to U.S. and international postal addresses.

Data Enhancements - IP Location

IP Location

Find the geolocation of an IP address including latitude, longitude, city, region , and country.

Data Enhancements & Appends - Consumer Demographic Data

Consumer Demographic Data

Add detailed demographic elements including financial, household , and lifestyle data for new insights.

Data Enhancements & Appends - Business Firmographic Data

Business Firmographic Data

Augment your B2B records with data like industry, revenue, location, sales volume , and more.

Data Enhancements & Appends - Identity Matching

Identity Matching

Update and complete contacts by adding missing name, email address, phone number , and postal address.

Data Enhancements & Appends - Property & Mortgage Data

Property & Mortgage Data

Leverage over 400 fields of detailed property and mortgage data to uncover new marketing opportunities.

Data Enhancements & Appends - Property Hazard Risk Data

Property Hazard Risk Data

Score properties for risk of flood, wildfire, hurricanes, earthquake, etc. to make informed decisions.

Contact Melissa for a demonstration of our data enhancements and appends.

Contact Us

See how easy it is for us to help you meet your data quality needs. Call us at 1-800-635-4772 or fill out the form.

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