Melissa Data Quality Platforms

Melissa's Full Spectrum DQ Approach. Learn More

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Data Enhancement & Appends

Make the Most of Your Customer Data

Gain Customer Insight When you know more about customers, it’s easier to market to them and find new ones just like your best ones

What We Do

Make Your Data A More Valuable Asset

When you get more out of it, you can do more with it. By enhancing your data with geographic, demographic, psychographic, and firmographic data elements, you can realize benefits such as:

  • Increase Response Understanding your customers and prospects helps you speak more directly to them
  • Better Targeting Group your customers and prospects by similarities – geographic or lifestyle – to market to needs efficiently and effectively
  • Maximize Efforts Updating and adding missing contact information (name, address, email, phone) empowers you to reach customers at the right time, in the right way
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Melissa Capabilities:

Geocoding

Assign precise latitude and longitude coordinates to U.S. and international postal addresses.

 

IP Location

Find the geolocation of an IP address including latitude, longitude, city, region , and country.

 

Consumer Demographic Data

Add detailed demographic elements including financial, household , and lifestyle data for new insights.

Business Firmographic Data

Augment your B2B records with data like industry, revenue, location, sales volume , and more.

Identity Matching

Update and complete contacts by adding missing name, email address, phone number , and postal address.

Property & Mortgage Data

Leverage over 400 fields of detailed property and mortgage data to uncover new marketing opportunities.

Property Hazard Risk Data

Score properties for risk of flood, wildfire, hurricanes, earthquake, etc. to make informed decisions.

Ready to Start Your Demo?

Start today with Melissa's wide range of Data Quality Solutions, Tools, and Support.