What We Do
Add detailed demographic data to your customer and marketing lists for deeper insight
When you append your database with this wealth of demographic data, which includes household income and marital status, residence data, credit information and more, you’ll be able to define the unique attributes of your best customers, predict likely future buying behavior, and identify prospects most like your best customers.
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Demographics Data Elements
Our demographics data file will append the following consumer data elements:
- Date of Birth
- Deceased Information
- Presence of Children
- Marital Status
- Resident Type (renter or owner)
- Gender
- Household Income (range)
- Length-of-Residence
- Occupation

How It Works
How Demographic Append Works

Input
Your customer and prospector records.

Standardize & Verify
Address is standardized to USPS postal formats and verified to ensure the address exists. This step improves the accuracy of the data append process.

Output
We match against a file of over 2 billion records (individual and household) to add consumer information such as household income, marital status, resident type and more to enhance your records with detailed demographic data elements.
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