Add detailed demographic data to your customer and marketing lists for deeper insight
Our demographic data solutions tap into a data file of over 2 billion records covering 250 million U.S. individuals and 170 million households to add detailed consumer information to your customer and prospect records. When you append your database with this wealth of demographic data, which includes household income and marital status, residence data, credit information and more, you’ll be able to define the unique attributes of your best customers, predict likely future buying behavior, and identify prospects most like your best customers.
How Demographic Append Works
Your customer and prospect records.
2 Standardize & Verify
Address is standardized to USPS postal formats and verified to ensure the address exists. This step improves the accuracy of the data append process.
- Age Range: 25-40
- Gender: Female
- Number of Children: 2-4
- Marital Status: Married
- Homeowner/Renter: Homeowners
- Household Income: $80,000-$120,000 (range)