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Demographic Data

Access data on 2.1 billion consumer records.

Our demographic data solutions tap into a data file of over 2 billion records covering 250 million U.S. individuals and 170 million households to add detailed consumer information to your customer and prospect records.

What We Do

Add detailed demographic data to your customer and marketing lists for deeper insight

When you append your database with this wealth of demographic data, which includes household income and marital status, residence data, credit information and more, you’ll be able to define the unique attributes of your best customers, predict likely future buying behavior, and identify prospects most like your best customers.

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Always recognized and praised

Demographics Data Elements

Our demographics data file will append the following consumer data elements:

  • Date of Birth
  • Deceased Information
  • Presence of Children
  • Marital Status
  • Resident Type (renter or owner)
  • Gender
  • Household Income (range)
  • Length-of-Residence
  • Occupation
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How It Works

How Demographic Append Works

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Input

Your customer and prospector records.

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Standardize & Verify

Address is standardized to USPS postal formats and verified to ensure the address exists.  This step improves the accuracy of the data append process.

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Output

We match against a file of over 2 billion records (individual and household) to add consumer information such as household income, marital status, resident type and more to enhance your records with detailed demographic data elements.

Input>
Standardize & Verify>
Output>

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