Parse, Genderize and Create Salutations for Individual and Company Names
Melissa Global Name API recognizes 650,000+ ethnically-diverse first and last names to ensure precise gender determination and validate individuals or companies in a field. Once names are corrected, gender is identified. Global Name Verification also offers a dictionary containing thousands of company names.
- Personalize communications to increase opens and conversions
- Split multiple names and parse names into their components (prefix, first, middle, last, and suffix)
- Flag fake or vulgar names to reduce waste and fraud
- Identify the gender of your audience for improved target marketing
- Detect company names accidentally entered as a full name
- Add casing for company names
How Name Verification Works
Verifies the name at point of entry so bad data never enters your system.
Names are parsed into five components and name formats are parsed into a single, standard format.
Misspellings are corrected and fake or vulgar names are flagged.
- Prefix: Dr.
- First Name: John
- Middle Name: Wayne
- Last Name: Brown
- Suffix: PhD
Global Name API takes full names and breaks them out into five components: Prefix, First Name, Middle Name, Surname, and Suffix. Then, a gender code is applied. Multiple name formats will be parsed into a single standard format.
Business Name Parsing & Correct Casing
Detects a company name in the name field based on table words and acronyms in company names and returns them in UPPER or lower case to standardize them.
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Global Name can create the desired custom salutations based on the format you want to use, including Formal, Informal, Default Slug, etc. Adding personalized salutations to your direct marketing efforts can boost response rates.