How Melissa Helps Media & Publishers
Since the move to digital, publishers have faced real challenges when it comes to data inconsistencies, inaccuracies, duplicate records and out-of-date info. Publishers also have a variety of sales channels, and it is essential that organizations assemble a complete, 360-degree view of their customer data. Melissa has 40 years of experience helping international organizations improve data quality and grow their business. Work with us to:
- Save money by reducing duplicate & undeliverable marketing pieces
- Capture accurate data in your website & internal systems with real-time data verification
- Merge & purge records from print & digital divisions
- Map your customers based on current subscriber locations with geotargeting
- No-code & low-code options available for non-programmers
Melissa Healthcare Solutions
Improve Customer Outreach & Communication
Communication is at the heart of your business. A clean, up-to-date database ensures that your communications with customers, prospects and subscribers arrive in a timely manner and are personalized for generating high response rates.

Global Address Verification
Clean & verify addresses across the world to elevate your customers’ experiences & reduce waste & costs associated with undeliverable mail.

Remove Duplicate Records
Merge & purge duplicate records to gain a complete view of your customers.

Address Autocomplete
Autofill & validate addresses at point of entry to enhance data capture & ensure only accurate data is entered into your system.

Geotargeting
Use location intelligence to determine marketing & other activities based on current subscriber locations.

Customer look-alike
Use current subscriber demographic elements to find more prospects just like your best customers.

Data Enrichment
Add demographic & geographic information like geocodes to your data to better understand your customers & more accurately market to them.
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