Melissa’s BusinessCoder Cloud Service accesses a multisource dataset of over 25 million U.S. business records providing comprehensive firmographic data on companies and organizations. This service helps you resolve business entities for standardization and record consolidation, plus it provides a wealth of fundamental characteristics about a business that can be utilized for decision making, lead scoring and optimized B2B marketing and sales efforts.
The way company names are entered into a system can vary widely, making it a prime pain point for deduplication efforts. For instance, a CRM may have the following company names: “Toyota Motors USA Corporation”, “Toyota Motors U.S.A.”, “Toyota Motor Corp.”, and “TMC”. BusinessCoder can normalize all of these business names to one entity: “Toyota Motors Corporation”. Resolving multiple similar business names to one golden standard provides data standardization that is key for successful deduplication and record matching efforts, and it helps reduce the creation of duplicative accounts as data is entered by sales and marketing teams.
BusinessCoder will also resolve misspelled or incomplete business names – simply pass in the address, phone or stock ticker and BusinessCoder will return a standardized business name, contact information and firmographic details.
In addition to standardizing business names, BusinessCoder can also return a wealth of business demographics, known as firmographics. By leveraging firmographics, you can gain knowledge of a business’ profile – company size, location, industry, and value. The helps optimize marketing segmentation for more effective lead generation campaigns, and assists in lead scoring so that sales teams’ can prioritize efforts and personalize their approach, and enriches datasets for more accurate decision making and analytics.
BusinessCoder also returns updated information on a business including address, phone, web address and other contact details. This helps prevent lost opportunities due to outdated or incorrect contact information that your sales and marketing teams rely on for customer retention and outreach efforts.
Accessing a wealth of firmographic data for 25 million US businesses is easy. All you need to do is provide an address, StockTicker, website, phone number, or Melissa Address Key (MAK), and BusinessCoder will return the following:
With access to 4 million UK business records, BusinessCoder can quickly identify the validity of a business, and also standardize and correct addresses. Simply enter phone number or MAK, and BusinessCoder will proved you with the following:
"Melissa's technology works seamlessly with SQL Server Integration Services, and provides another way for my clients to achieve highest data quality information. Customer service was excellent, and their technical team provides top support for people wanting to use the technology."
"Melissa easily integrates into both our system and our vendor's systems. They offer a variety of cleansing solutions. Setting up our contract has been easy. We are cleansing our data so that we do not mail invalid records. We've saved hundreds of thousands of dollars a year and decreased cost per acquisition."
"The advanced features of the Address Object API allows us to greatly reduce our "undeliverable" loses and improve our next-day delivery customer experience. In my experience Melissa has done a fantastic job in advancing their products and services. We have been move then pleased by their performance and pricing for their products."
"The API was easy for my developers to integrate into the applications we use. The documentation was excellent and the customer support equivalent. Data integrity is also another key component and makes verifying addresses simple and accurate."
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