Improve the quality of your customer data today.
Data profiling can uncover data issues and be used to monitor data quality over time to ensure data governance processes are working properly to keep bad data out. Melissa Data Profiler analyses data before it’s merged into your warehouse, then helps ensure consistent data quality once it’s there. Use Data Profiler to develop informed strategies on how best to manage and employ your data. Don’t just collect data—make it work for you!
Data Profiler leverages sophisticated parsing technology and every available general profiling metric to (1) identify data quality issues and (2) monitor improvements over time.
Identify data quality issues for immediate attention and ensure conformity of source data to specified requirements of pre-set limits.
Data Profiler ensures your input is formatted to your exact specifications. Especially useful for names, emails, postal codes, addresses, and other contact data fields.
Data Profiler utilises reference data to determine if your input is consistent with expected data.
Data Profiler can determine if the input data is consistently fielded using the data contained in the entire record to analyse the context of data.
Good data quality means constantly ensuring what you’ve collected is up-to-date. Profiler allows regexes and error thresholds to be set for full-fledged monitoring, 24/7/365.
Melissa's Data Quality tools help organisations of all sizes verify and maintain data so they can effectively communicate with their customers via postal mail, email, and phone. Our additional data quality tools include