Any book made publicly available can be identified by an ISBN (International Standard Book Number). It’s a unique identifier used worldwide by publishers, booksellers, and libraries for ordering, listing and stock control activities.
Just like an ISBN, your business can utilize a unique identifier for every street address in your database.
Introducing MAK – Melissa Address Key
MAK technology provides complete address coverage and makes it easy to manage and link addresses in your database for analytics enrichment, mapping, risk assessment, resource allocation and utilities planning. MAKs also make it simple and easy to:
Accurate address data is key to commerce, communication, customer intelligence, and proper planning. Without it, your business faces many challenges, including:
And, the USPS, as well as other postal authorities, make changes to their address data files every month. In the U.S. alone, there can average between 30,000 to 40,000 changes monthly, including:
MAKs make it easier to handle crucial, often tricky, address data by:
Processing your records through Melissa’s Address Verification service provides each address with a MAK. Our address verification service simultaneously performs all USPS CASS and Canada Post SERP Certified address corrections to fix:
International addresses present the same inaccuracies as U.S. and Canadian addresses – but many countries have additional address fields, raising additional issues with dependent locality, double dependent locality, administrative areas and sub administrative areas. Add to that the complication of diverse official languages with diacretics, accents, cedillas and different character sets, and the challenges of handling international addresses are multiplied tenfold.
Wouldn’t it be nice to utilize a single address key for each of these international addresses?
A unique MAK is assigned for every U.S. and Canadian address with support for many countries around the world. Visit www.melissa.com/mak-wiki for the most up-to-date country support and address counts.
Because MAKs are simple, 10-digit, 64-bit integers, they are inherently easier to manage and utilize in applications. Additionally, MAKs provide the following data management benefits.
Melissa automatically updates MAKs monthly with the most accurate USPS and other postal data. By utilizing a MAK, you don’t need to worry about outdated address information. Easily retrieve changes to:
Let’s say your database contains 100 million addresses. It is likely that 30-50 thousand of those addresses have changed over the last quarter. By only processing the MAKs that have changed during that time, your data management and upkeep process that used to take hours or days can now be done in minutes.
You can also easily link MAKs (instead of the actual address data fields) across multiple information silos for easier management and updating.
MAK numbers are randomly generated, non-sequential and carry no personally identifiable information (PII). They cannot be reverse engineered. Only a query to a Melissa service or secondary database can decode a MAK number. This makes them the ideal vehicle to share with vendors and partners while maintaining true data anonymity to ensure your customer data is not exposed unnecessarily.
MAKs provide storage and transmission savings for all your contact records. A MAK is a 64-bit integer, so it only requires 8 bytes of storage while a fully described address can require 10 times that amount. This can lead to a 4-fold improvement in data storage, indices, backups and I/O during data transfers.
Traditional deduplication techniques are prone to false negatives due to subtle differences in the address. With MAK technology, it is very easy to identify and group duplicate records that have the same BaseMAK.
In addition, deduplication can be done between an address having a known suite or apartment number and the same address lacking a specific suite or apartment indicator, or to identify all suites in one complex.
A MAK can tie together comprehensive geographic, demographic, firmographic, and/or property information associated with a particular address. Some of the enrichments available with a MAK include:
The ability to link other data sets is central to the utility of MAKs. Melissa has multiple on-premises and Cloud APIs that accept a MAK as the input, making it a breeze to enrich records. You can easily join the data provided from these other services together through a MAK and be certain that the information is accurate and up-to-date.
Provides address verification for 240+ countries, corrects and adds missing postal elements, and standardizes addresses to local country format.
Coverts street addresses in U.S., Canada and international countries to precise (roof-top) latitude and longitude coordinates for accurate visualization and mapping.
Leverages a multisourced dataset of billions of consumer records to verify a name matches address, phone is callable and email address is active. Ideal for consumer verification and fraud prevention.
Enriches records with mortgage and property data for 140+ million U.S. properties.
Appends firmographic data on 25+ million U.S. businesses including company name, SIC/NAICS code, sales volume, number of employees and more.
Compares customer records to the USPS NCOALink change of address file and/or Canada Post NCOA file and returns an updated address for customers that have moved.
Visit www.melissa.com/api for a free trial of the above APIs.
Global Address Database (GAD) is a unique product that allows you to find all of the existing addresses in a specific area, for instance, school district, ZIP Code (or group of ZIP Codes), city, state, country or any shape-based search like a radius or polygon.
GAD is the ideal way to access complete location-based information on every address in your target of interest and fuel your GIS applications to provide:
When you purchase GAD, you get complete coverage and complete intelligence on all of the valid addresses within a given area. Fully customizable ordering online, plus subscriptions available to keep your GAD file up-to-date with changes or additions.
View GAD counts and order here: https://www.melissa.com/global-address-database
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