Go beyond NCOALink® and reach an additional 40% of movers who didn’t report their move to the USPS® with our Multisource Change-of-Address (mCOA) and Proprietary Change-of-Address (pCOA) databases. With transactional data from multisourced subscription and purchase records, mCOA and pCOA catch additional move-updates that wouldn’t otherwise be found. It takes about 4-6 weeks on average for a customer’s forwarding address to be added into the NCOA list, and NCOA is limited to 48 months of data.
With mCOA and pCOA, you’ll take your mailing lists to a whole new level.
Multisource Change of Address (mCOA) and Properitary Change of Address (pCOA) is Move-Update processing that collects data from commercial sources (magazine subscriptions, banks, credit cards, etc.) that have new changes of address that were reported to the Post Office™. Because these moves are not in the USPS National Change-of-Address (NCOALink) database, using these services in conjunction with NCOA will ensure you have the most accurate address data for your mailings.
mCOA provides access to 60 months of address changes for moves that the USPS and NCOA do not have listed, and consists of 121 million records. pCOA contains 360 months (30 years!) of moves.
mCOA and pCOA are great services to use in finding new addresses of lapsed contributors. These donors already have an established relationship with you, but have not recently responded to direct mail efforts.
"Melissa's technology works seamlessly with SQL Server Integration Services, and provides another way for my clients to achieve highest data quality information. Customer service was excellent, and their technical team provides top support for people wanting to use the technology."
"Melissa easily integrates into both our system and our vendors' systems. They offer a variety of cleansing solutions. Setting up our contract has been easy. We are cleansing our data so that we do not mail invalid records. We've saved hundreds of thousands of dollars a year and decreased cost per acquisition."
"The advanced features of the Address Object API allows us to greatly reduce our "undeliverable" loses and improve our next-day delivery customer experience. In my experience Melissa has done a fantastic job in advancing their products and services. We have been move then pleased by their performance and pricing for their products."
"The API was easy for my developers to integrate into the applications we use. The documentation was excellent and the customer support equivalent. Data integrity is also another key component and makes verifying addresses simple and accurate."
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