Our unique report includes a demographic portrait of your customers that includes 30+ strategically important demographic elements plus a calculated Market Penetration Index (MPI) to help you define your prospective market potential. View a sample report here.
Use the report to:
The Market Penetration Index (MPI) is a ratio that compares the percentage of households in your customer file that possess a specific attribute to the percentage of households in the reference population that possess the same attribute. The MPI is useful in defining the prospective market potential.
Rather than comparing raw percentages, Z-Scores take relative proportions into account and heavily weigh the size of the file being analyzed. The larger the Z-Score value (positive or negative), the more statistically valid the MPI result is. Any attribute with a Z-Score between -3 and 3 is considered statistically insignificant, whether the MPI is high or not.
The “Best Performers” profile is a combination of attributes that are strongly represented in your customer file. In other words, it shows where your strengths are and describes a customer who is most likely to purchase your products or services. Prospects that match this profile have the highest tendency to convert into a customer.
The “Undecided Prospects” profile is composed of attributes that have low representation in your customer file, showing where there is headroom for further growth. Understanding your “Undecided Prospects” will help you create a personalized marketing message and campaign to effectively target these individuals. You can use this profile to improve your targeting techniques and find new opportunities within these market segments.
"Melissa's technology works seamlessly with SQL Server Integration Services, and provides another way for my clients to achieve highest data quality information. Customer service was excellent, and their technical team provides top support for people wanting to use the technology."
"Melissa easily integrates into both our system and our vendor's systems. They offer a variety of cleansing solutions. Setting up our contract has been easy. We are cleansing our data so that we do not mail invalid records. We've saved hundreds of thousands of dollars a year and decreased cost per acquisition."
"Provides a robust variety of services, paired with a great wiki documentation site that details all of their products/services. Sales/support are also very helpful. It was very easy to roll out and with the thorough documentation we had minimal issues configuring our network to permit the appropriate data through."
"The advanced features of the Address Object API allows us to greatly reduce our "undeliverable" loses and improve our next-day delivery customer experience. In my experience Melissa has done a fantastic job in advancing their products and services. We have been move then pleased by their performance and pricing for their products."
"The API was easy for my developers to integrate into the applications we use. The documentation was excellent and the customer support equivalent. Data integrity is also another key component and makes verifying addresses simple and accurate."
"The Api is easy to work with and the account rep folks are very response especially Riff. I've never had my service shut down even when we are over our allotted validations. The team works with us to ensure constant availability. If you need address validation with an easy to use product, Melissa is your friend."
Request a free trial by filling out the form.