Melissa Data Quality Platforms
Melissa's Full Spectrum DQ Approach. Learn More
ETL/MDM PlatformsMelissa offers a host of solutions for full spectrum data quality to ensure the success of your data.
Melissa Data Quality Tools
Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
Increase compliance, reduce fraud and improve onboarding. Visit Identity Verification SolutionsMelissa E-Commerce / CRM
Improve customer onboarding, marketing & fulfillment.Melissa Enrich
Gain insight into who and where your customers are.Melissa Industries
See how Melissa's solutions work across industries.Data Hygiene
Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.Data Enhancement
Enrich your consumer or business records for greater insight & omni-channel marketing success.SaaS
Clean and update your data in the cloud, no software to maintain.
Our Data
Verify & enrich your records with multi-sourced, authoritative reference datasets.
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How eToro Streamlined Onboarding and Strengthened Fraud Prevention with Melissa’s eIDV
See the Impact We Made Download Case Study
The Challenge
Balancing Seamless Onboarding with Strict Compliance
With over 23 million users worldwide, eToro needed a fast and seamless account registration process to match user expectations.
Manual identity checks slowed onboarding, frustrated users and increased the risk of abandonment.
At the same time, eToro had to remain fully compliant with global financial regulations and combat fraud — without compromising the customer experience.
The Solution
Real-Time Identity Verification Powered by Melissa
eToro partnered with Melissa to implement electronic identity verification (eIDV). By cross-checking user-provided data such as name, address, date of birth, and contact details against trusted global data sources in real time, Melissa enabled instant identity verification.
This automated approach eliminated manual document checks, reduced errors and allowed eToro to provide immediate account access. Melissa also developed customised auditor reports to give eToro proof of compliance across multiple jurisdictions.
The Results
Faster Onboarding, Happier Users and Stronger Fraud Protection
- Faster onboarding: Users register in seconds instead of waiting for manual verification.
- Improved customer experience: New investors can immediately explore and trade on the platform.
- Stronger fraud prevention: Real-time identity validation protects against fraudulent activity.
- Regulatory compliance: On-demand auditor reports simplify reporting and ensure transparency.
“We find electronic verification is the way to go because it makes the user’s life easier. Users register faster and can start using our platform right away.”
— Vsevolod Babiev, Business Analyst, eToro
Why Melissa?
eToro chose Melissa for its unmatched global data coverage, proven expertise in electronic identity verification and commitment to compliance. Beyond delivering fast, reliable verification, Melissa added value with features like customised auditor reports, ensuring eToro could demonstrate regulatory compliance across multiple jurisdictions.
Melissa’s flexible, customer-first approach made them a true partner in streamlining onboarding and protecting against fraud.
