Improve the quality of your customer data today.
RightFielder Effortlessly Parses Free Form and Wrongly Fielded Data
Melissa RightFielder is a data parsing solution that leverages powerful entity recognition and algorithms to extract, parse, and standardise all your data streams - free-form textual data (unfielded) and fielded data. It also “right fields” each element – first name, middle name, last name, street address, city, country, post code, phone, email address, department, company, etc.
- Organise your data, no matter where it came from to ensure quality analytics across the enterprise
- Move legacy data from old formats and reformat it for proper fielding to avoid time spent re-keying
- Break up Big Data streams of long, complicated information strings to transform your unstructured data into a format that makes sense
Parsing and Fielding
Free-Form (Unfielded) Data
Free-form data is not organised in a predefined manner like structured data. This type of data is messy and cumbersome to analyse, since in addition to free-form text, it may contain dates and other numbers. RightFielder organises this data by extracting all the textual inputs and analyzing it, recognising where one field ends and the next one begins.
Just because there’s a name in one column and an address in another, doesn’t mean they automatically match up! RightFielder re-organises fielded data into new columns using either a predefined layout and field names or custom field names.
What Data Types Does RightFielder Data Parsing Recognise?
- Up to 3 lines of street addresses
- Postal Code
- Personal names
- Company & department names
- Email address
- Web address
- Phone number
- Custom data types like SSN, IPs, dates, account numbers, & more!
Achieve Complete Contact Data Management
Melissa's Data Quality tools help organisations of all sizes verify and maintain data so they can effectively communicate with their customers via postal mail, email, and phone. Our additional data quality tools include