Improve the quality of your customer data today.
Melissa RightFielder is a data parsing solution that leverages powerful entity recognition and algorithms to extract, parse, and standardise all your data streams - free-form textual data (unfielded) and fielded data. It also “right fields” each element – first name, middle name, last name, street address, city, country, post code, phone, email address, department, company, etc.
Free-Form (Unfielded) Data
Free-form data is not organised in a predefined manner like structured data. This type of data is messy and cumbersome to analyse, since in addition to free-form text, it may contain dates and other numbers. RightFielder organises this data by extracting all the textual inputs and analyzing it, recognising where one field ends and the next one begins.
Just because there’s a name in one column and an address in another, doesn’t mean they automatically match up! RightFielder re-organises fielded data into new columns using either a predefined layout and field names or custom field names.
Melissa's Data Quality tools help organisations of all sizes verify and maintain data so they can effectively communicate with their customers via postal mail, email, and phone. Our additional data quality tools include