Melissa Data Quality Platforms
Melissa's Full Spectrum DQ Approach. Learn MoreMelissa Data Quality Tools
Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
Increase compliance, reduce fraud and improve onboarding. Visit Identity Verification SolutionsMelissa E-Commerce / CRM
Improve customer onboarding, marketing & fulfillment.Melissa Enrich
Gain insight into who and where your customers are.Melissa Mailing
Qualify for postal discounts with USPS CASS & PAVE Certified solutions.Melissa Industries
See how Melissa's solutions work across industries.Data Hygiene
Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.Data Enhancement
Enrich your consumer or business records for greater insight & omni-channel marketing success.SaaS
Clean and update your data in the cloud, no software to maintain.Verify & enrich your records with multi-sourced, authoritative reference datasets.
Noted SQL Server MVP and founding editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the "Golden Record" to an effective data quality regimen.
Achieving the Golden Record involves collapsing duplicate records into one version of the truth for the single customer view (SCV).
There are different approaches to achieving the Golden Record. Wynkoop explores Melissa's unique approach, one which takes into consideration the actual quality of the contact data as the basis of survivorship.