Melissa Data Quality Platforms
Melissa's Full Spectrum DQ Approach. Learn More
ETL/MDM PlatformsMelissa offers a host of solutions for full spectrum data quality to ensure the success of your data.
Melissa Data Quality Tools
Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
Increase compliance, reduce fraud and improve onboarding. Visit Identity Verification SolutionsMelissa E-Commerce / CRM
Improve customer onboarding, marketing & fulfillment.Melissa Enrich
Gain insight into who and where your customers are.Popular Products
Melissa Mailing
Qualify for postal discounts with USPS CASS & PAVE Certified solutions.Melissa Industries
See how Melissa's solutions work across industries.Data Hygiene
Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.Data Enhancement
Enrich your consumer or business records for greater insight & omni-channel marketing success.SaaS
Clean and update your data in the cloud, no software to maintain.Verify & enrich your records with multi-sourced, authoritative reference datasets.
What is Data Enrichment?
Data enrichment is the process of enhancing, refining, or improving existing or raw data by adding additional information to it. The goal of data enrichment is to make data more valuable, comprehensive, and useful for various purposes such as analysis, decision-making, and business intelligence. This additional information could include a variety of attributes, such as demographic details, geographic data, social media profiles, company information, or any other relevant data points.
How Does Our Data Enrichment Service Work?
Melissa’s data enrichment service helps you get more out of your customer data. We start by validating the contact data you have such as names, phone numbers, mailing addresses and email addresses - then we clean, append, and enrich your data, adding selective elements like up to date.
- Mailing addresses that can be appended
- Phone numbers that can be appended
- Emails that can be appended
- Geocodes that can be added
- Demographic & consumer insight that can be added
- Firmographic & B2B insight that can be added
