What is Address Line 2?

Address Line 2 is a familiar element for both users and website managers. Its presence in online forms is often taken for granted, leading to limited optimisation efforts. Because it is widely used, many businesses have not questioned its potential impact on UX or considered redesigning it for better usability.

Example Address Line Structure

Address Line Confusion From a User’s Perspective

Users often experience confusion when filling out address fields, raising questions such as:

• Is the second address line mandatory?
• Should I enter my house number and locality in Address Line 1?
• Can I leave Address Line 2 blank?
• Why is there a second address line?

Although minor, this confusion can impact conversion rates. If users hesitate or abandon their carts due to uncertainty, businesses may experience increased cart abandonment rates.

The Purpose of Address Line 2

While Address Line 2 is sometimes included simply because other businesses use it, it does serve a purpose. It provides space for additional location details, including:

• Apartment, floor, or room numbers
• PO Box details
• Care-of (c/o) addresses

However, most users do not need to fill out Address Line 2 unless their delivery location requires additional clarification.

Best Practices for Address Line 2

To enhance UX and streamline address input, businesses should consider the following strategies:

• Use Clear Labels and Instructions: Providing a short description beneath Address Line 2 can help users understand its purpose. Instead of simply labelling it "Address Line 2", use a more descriptive term such as "Additional Address Information".
• Hide Address Line 2 Initially: Since most users do not need Address Line 2, consider initially hiding it and allowing users to reveal it if needed. This approach reduces clutter and confusion.
• Combine Descriptive Labels with Hidden Fields: A combination of clear labels and a collapsible Address Line 2 field offers the best user experience. It minimises confusion while ensuring the field is available for those who need it.
  
  

Optimising Address Forms

Address fields should be structured based on audience needs. Some best practices include:

• Analysing Mailing Lists: Understanding common user behaviours helps tailor address forms effectively.
• Expandable Address Line 2: Providing an "Add more details" option can prevent unnecessary clutter while keeping the field accessible.
• Clarifying That Address Line 2 is Optional: Indicating which fields are mandatory helps users complete forms with confidence.
• Providing Guidance on Form Labels: Using clear, informative labels improves usability and reduces errors.
  
  

UX Considerations for Address Line 2

To ensure optimal usability, businesses should address key UX concerns:

• Distinguishable Fields: Mandatory and optional fields should be clearly differentiated using design elements such as colour coding or asterisks.
• Tab Navigation Optimisation: Users navigating forms via the tab key should be able to skip Address Line 2 if they do not need it, ensuring a smooth experience.
• Styling Expandable Fields: If Address Line 2 is collapsible, users should be visually guided to expand it when necessary. Adding a small "+ Add More Details" link below Address Line 1 can improve visibility.
  
  

Should You Remove Address Line 2?

While Address Line 2 is a common form feature, its necessity varies. Some drawbacks of including it include:

• Data Splitting: Users may enter address components inconsistently, making data processing difficult.
• Parsing Challenges: Automating address parsing becomes more complex when users split their details unpredictably.
• Inconsistent User Input: Users might enter excessive or irrelevant details in Address Line 2, leading to data discrepancies.
  
  

How to Solve Address Line 2 Issues

Address Line 2 often leads to input errors, missing details, or unnecessary duplication. The best way to address these challenges is by ensuring high data quality from the start.

• Use Address Verification Tools: Address verification solutions validate user-entered addresses in real time by checking them against official postal databases. This ensures accuracy, reduces incomplete submissions, and prevents undeliverable addresses.
• Implement Address Lookup & Address Autocomplete Tools: An address lookup and autocomplete tool enhances data accuracy at the point of collection. As users begin typing their address, the system suggests verified address options in real time. This minimises errors, speeds up form completion, and ensures Address Line 2 is only used when necessary.
• Provide Clear Guidance: Many users are unsure whether Address Line 2 is required or how to use it correctly. Including a brief description or tooltip beneath the field can clarify its purpose and improve user experience.
• Hide Address Line 2 When Not Needed: Since not all users require Address Line 2, consider initially hiding it and displaying it only when necessary. This keeps forms simple and prevents unnecessary input.
  
  

Conclusion

Address Line 2 can improve delivery accuracy when used correctly, but improper implementation can create confusion and inefficiencies. Businesses should prioritise usability by providing clear instructions, using collapsible fields, and optimising form design. By implementing best practices, companies can streamline the address entry process and enhance customer satisfaction.

Melissa – The Address Experts

As the leader in address verification, Melissa combines decades of experience with unmatched technology and global support to offer solutions that quickly and accurately verify addresses in real-time, at the point of entry. Melissa is a single-source vendor for address management, data hygiene and pre-sorting solutions, empowering businesses all over the world to effectively manage their data quality.