Melissa - Global Intelligence  1-800-MELISSA

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The Build vs Buy Challenge

Insight into a Hybrid Approach

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Maintaining high quality data is essential for operational efficiency, meaningful analytics and good long-term customer relationships. But, when dealing with multiple sources of data, data quality becomes complex, so you need to know when you should build a custom data quality tools over canned solutions. To answer this question, it is important to understand the difference between rules-based data quality, where internal subject matter expertise is necessary – and active data quality, where different domain expertise and resources are required.

Download Melissa’s free white paper for guidelines and considerations to determine when data quality is best addressed in-house, or with off-the-shelf solutions, or a combination of both.