The Real Cost of Bad Data
The 1-10-100 Rule
Up to 20% of contact data entered contains errors. But do you know what the long-term costs of working with bad data are? This whitepaper explains the 1-10-100 rule, and how it illustrates the importance of having a solution in place that cleanses, verifies and dedupes your data to ensure your customer contacts are valid from the start.
Learn why implementing a data cleansing solution is an essential part of doing business, and how it can help you:
- Improve deliverability
- Increase customer satisfaction
- Qualify for postal discounts
- And more!
