LACSLink (Locatable Address Conversion System Link) offers an automated method of obtaining new addresses for local municipalities that have implemented a 911 emergency system. It is a secure dataset of converted addresses, and involves changing rural-style addresses to city-style addresses. LACSLink also converts existing addresses that have been renamed or renumbered.
What are the Benefits of LACSLink?
Most mailing lists have some level of deficient addresses - in fact, 20% of addresses entered online contain errors such as spelling mistakes, wrong postal codes or formatting errors. This can add up to significant costs in terms of undeliverable mail and waste. Running your list against LACSLink files can help solve some of your addressing issues by improving data quality to ensure your mailpieces reach their intended recipients. LACSLink:
- Reduces undeliverable mail by providing the most current address information for matches made to the LACSLink file.
- Lowers mailer costs by reducing the number of undeliverable and duplicate mailpieces by using the most current address information.
- Provides the opportunity for faster product/service marketing through accurate mail delivery.
Why Melissa?
Melissa has the tools to provide you with complete and standardized addresses by adding missing information such as postal codes, region and more. Our Address Verification service with CASS processing improves the deliverability of your mailings and qualifies them for postal discounts. CASS processing includes:
- ZIP+4 Coding
- Carrier Routes
- DPV® (validates to 11-digit delivery point)
- LACSLink® (updates addresses that have been revised)
- SuiteLink® (appends missing suite numbers to business addresses)
Melissa is a one-stop source for all your direct marketing tools to help you improve customer communications and increase response rates.