How many company names are associated with your business? Some of ours include: “Melissa”, “Melissa Data”, “Melissa Data Corporation”, “Melissa Direct”, “Melissa Lookups”, and more! All of which are current, former or associated names. So, how does one keep them all separated or connected within a database and why should we care about the relationship between all these? This white paper breaks down the implication of retaining disparate corporate names, the benefits of understanding the relationship between them, how that can affect a multitude of business operations, and more.