Building the Golden Record
MatchUp’s Golden Record Selection options for SSIS and Pentaho allow for the intelligent selection of the Golden Record from a group of duplicates to create a single, accurate and complete version of each customer record.
MatchUp can identify the best record of a matched group based on virtually unlimited criteria including:
- Data Quality Score (most accurate address, name, phone, and/or email address)
- Last Updated
- Most Complete
- Custom Expression

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