What is Rooftop Geocoding?
Rooftop Geocoding takes and combines data from multiple sources, such as census and navigational data, and through the use of location algorithms pinpoints the exact latitude and longitude of a street address on a map.

In many cases to the exact delivery point. Tools exist to access precise rooftop geocodes for most all physical addresses in the U.S. and many countries around the world.

How is Rooftop Geocoding Useful to Me?

Knowing the exact spot on the earth of a particular address, via longitude and latitude, is important in a variety of wide-ranging uses, from retailing and product routing and delivery, to marketing and sales, advertising, and public safety.

  • Data analysis
    Rooftop geocoding marketing is often used to perform specific market/region data analysis, allowing businesses to analyze customers on digital maps, acquire valuable market data, plan sales territories and delivery routes, and better coordinate domestic and international sales and marketing operations. For governments, it can provide precise information about demographics, available health services, rescue and evacuation routes, education, and more.
  • Retailing
    Rooftop geocoding can deliver geographic marketing messages to mobile devices at the exact time a customer is most likely to respond positively. Mobile marketing is among the fastest growing benefits available to restaurants, brick-and-mortar retail locations, hospitals, and more. Further, customers constantly use their mobile devices to search for and find store locations, hours, and sales. Rooftop geocoding can increase customer satisfaction and ease of shopping.
  • Address validation, completion
    In making sure addresses are accurate, validated, and complete, rooftop geocoding can be indispensible. For such business practices as marketing direct mail, invoicing, accounts payable, delivery of goods, credit for returns, and other services that rely on precise address validation, address parsing and matching algorithms can fix spelling errors, and complete addresses that have missing or invalid fields. This provides more precise results, fewer returned packages as “undeliverable,” and timely customer communications.

Why Choose Melissa for Your Geocoding Needs?

Melissa’s GeoCoder provides precise rooftop geocodes for 95% of all physical addresses in the U.S. as well as 40 countries around the world. Melissa’s GeoCoder solutions convert addresses into precise latitude and longitude coordinates, which can be used to place markers on a map, or position the map.

Melissa’s GeoCoder’s unique address parsing and matching algorithms also can fix spelling errors and complete addresses that have missing or invalid elements. With rooftop accuracy, shippers can get precise, plotted coordinates to improve logistics and decrease shipping costs.

Melissa’s GeoCoder power and flexibility can benefit business in many ways:

  • It can enhance targeted marketing and define sales territories with accurate radius search.
  • It provides a detailed profile of customers when geocoding is combined with Census Tract and Block Number data with Census-based demographic data.
  • It can produce more effective business intelligence with accurate analytics on spatial data, saturation rates, unmet demand, and web traffic by geolocation.
  • It improves logistics while decreasing shipping costs with precise, plotted coordinates.
  • And, rooftop geocoding can increase customer satisfaction by powering store locators and local search lookups.

Access to Melissa’s GeoCoder also is available via convenient, easy-to-use plugins for Salesforce, Microsoft Excel, SQL Server, Pentaho, Magento, Shopware, and more. A multiplatform API is available for on-premise deployment.

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